ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Launch Marketing

JANUARY 8, 2020

At the highest level, company messaging gets to the heart of what customers need and how your company’s product/service/solution does a particularly good job of meeting those needs. Messages should be succinct yet deep enough for potential customers to immediately know what your company stands for as well as what you do.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

Hubspot

MARCH 10, 2021

Down the road, those same readers you first attracted with a How to Guide could become customers and loyal brand advocates who spread the word about your products or services to friends and family. Additionally, they'll appreciate the value you've provided them. Suffice to say: How to Guides matter.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. How do we gauge customer feelings?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Engagement increases customer intimacy. Is blogging worth it for B2B marketers?

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. The role of the demand generation marketer.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Varicent

DECEMBER 7, 2021

Now, there’s also a plethora of channels your customers can buy through, whether it’s direct from your business and your sales reps, via your website, or through your partners and affiliates. Review your Customer Lifetime Value. To learn more, download our eBook on Uncovering New Insights to Illustrate True Sales Yield.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Brandpoint

APRIL 8, 2019

The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.).

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

seo.co

MARCH 28, 2021

In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Facebook groups have totally transformed over the past five years.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

SEPTEMBER 17, 2020

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?". But one great place to know what your customers like (and love … and hate … ) is directly from the customers themselves. It drives more customer-centric content and communications.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

ClearVoice

FEBRUARY 18, 2020

Better yet, hire an outside editor to have a final run-through before you even start thinking of sending it to potential customers or sharing widely on your website, as an ebook , or elsewhere. We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it.

Tips 59

Tips Class Press Paid Search Agency 59

Hubspot

JUNE 10, 2011

You don't need to set up expensive focus groups anymore to hear what your potential customers think. Monitoring your potential customers' questions is a great way to understand what's on their mind, what their problems are, and how you could potentially help. Free eBook: How to Monitor Social Media in 10 Minutes a Day.

Social Media 28

Social Media Startups Media RSS 28

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. An example answer to this question might be, "This customer uses Twitter to follow industry leaders." It was one bullet point. A yes or no question.

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

JUNE 17, 2011

Marketing Takeaway: You can schedule posts all you want, but a truly remarkable social media strategy is steered by someone who can “off-script” to respond to unsatisfied customers or brand detractors. Free Ebook: The Essential Step-by-Step Guide to Internet Marketing. Who remembers Gallagher? Photo Credit: ~*Gillian*~.

Social Media 28

Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

DECEMBER 16, 2011

Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that's relevant to your industry and your business. You can ask them what types of content assets they prefer to download ( ebooks , whitepapers, webinars, videos, etc.)

Webinar Metrics 28

Webinar Metrics Linkedin Features Brand Identity 28

Hubspot

JANUARY 1, 2014

And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! For instance, if your workflows are out-of-date, set up new ones with the help of this lead nurturing ebook. 3) Ditch a lot of those outbound efforts. 6) Take a look at your buyer personas, too.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

DECEMBER 20, 2011

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Search and analytics are no replacement for talking to your prospects and customers, but you can get a lot more efficient and targeted with keyword analytics.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

DECEMBER 28, 2011

Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. Have you enabled company status updates for your LinkedIn Company Page ?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Hubspot

JULY 15, 2011

Once it is stored in long-term memory, you’ve taken the first critical step toward building a relationship with a customer , which is one of the secrets to selling more of your products to more customers for more money. SECRET #7: You must know what your customers are really buying before you can sell it.

Differentiation 28

Differentiation Trade Show Work Management Social Media 28

Hubspot

APRIL 19, 2012

For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. For example: This ebook totally changed the way I approach clogged drains in my household. Do they look legitimate?

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Litmus

JANUARY 23, 2024

We’ve got a veritable library packed full of ebooks and reports that I still haven’t fully read. Customer Support: What are the most common questions from customers? Direct feedback from customers An often overlooked tactic from email marketers: Ask your customers what they want to see! Design: What inspires you?

Examples 86

Examples VALS Newsletter Design 86

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Or perhaps use Hangouts to conduct focus groups with some of your fans or customers.

Google 28

Google Social Networks Stats User-Generated Content 28

Modern B2B

FEBRUARY 22, 2024

A persona is a customer profile that encapsulates the key traits and characters of a target audience segment and every piece of content should be created with a persona in mind. Funnel stage – do you have enough content at each stage of your customer journey to ensure they move down the funnel?

Top of Funnel 52

Top of Funnel Marketing & Strategy Content Ideal Customer Profiles 52

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

ClearVoice

JANUARY 16, 2020

Morgan opened up their Twitter account for questions and was pummeled with hours of abuse by disgusted former employees and customers. Customers do research before buying; you should too. In 2013 while people were still limping from the blows of the financial crisis, J.P. buyersguide #contentmarketing Click To Tweet.

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Metadata

JULY 8, 2021

In this series, I’ll outline the 3 key stages for a successful product launch campaign, broken down into critical (sometimes cringey) phases to deliver the best possible outcome: a huge raise (or like, at least a s**t ton of words of affirmation from your customers and colleagues alike, which, honestly, this 3 wing 2 Leo will take).

Work Management 52

Work Management Marketing Management Budget Programs Software 52

ClearVoice

JULY 12, 2022

Here’s a rundown on why ABM is the smart choice for companies looking to bring their best talent teams together for a completely customized approach to content. Relevant content for today’s customers. Customized infographics, landing pages, and brochures were made with repeatable processes. Are you a good candidate?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Bluehost is affordable, reliable, and super fast with excellent customer service. Earning your first few customers. Infographics. Whitepapers.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

nDash

DECEMBER 16, 2021

Kick-off this research by following these tips: Create your ideal customer profile: This profile should contain your target audience’s age, gender, income level, and location. Market research: Use focus groups, interviews, and surveys to conduct market research. Additional examples include: Case studies. Checklists.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Outgrow

AUGUST 24, 2021

It is carried out on the basis of data collected through first-hand observations, focus groups, customer surveys with open-ended questions, questionnaires, etc. . Examples include data like 150 people downloaded your free eBook, 50 respondents disliked the new feature on your app, etc. . What is Quantitative data?

Template 52

Template Research Outgrow Buyer Personas 52

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. million in revenue. .”

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95