Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Terminus

JUNE 14, 2023

With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies. To succeed, organizations must build a customer-obsessed growth engine that consistently delivers value across the customer lifecycle.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies. To succeed, organizations must build a customer-obsessed growth engine that consistently delivers value across the customer lifecycle.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Little or no T&E expense. Better audience analytics.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Both are well-versed in talking to customers and prospects. Unified Customer Experience.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

Forrester 60

Forrester Account Based Marketing Research ABM 60

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. In addition to being top rated by industry experts, Conductor is the number one rated enterprise platform by customers on Trustradius and G2. Collaboration across teams.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Vidyard

DECEMBER 11, 2015

.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. In fact, 90% of content goes unused because it’s irrelevant, out-of-date, difficult to customize, or hard to find ( click here to tweet this stat !).

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Breakthrough is designed to provide 6sense’s customers a competitive advantage as they scale and mature their ABM programs.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Vidyard

SEPTEMBER 13, 2016

Is your marketing truly helping customers and prospects, or simply yelling about features? But here’s the problem – customers don’t care about bells and whistles. And nobody understands this better than Forrester. Turn B2B Marketing into a Customer-Obsessed Organization. Get the Report. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Contently

APRIL 19, 2016

But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. Welcome to the new world of online customer service. ” A customer service arms race. So I went to the company’s website to find answers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Take a look at the luxury department store chain Saks Fifth Avenue.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

EveryoneSocial

FEBRUARY 22, 2017

We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. Forrester clients receive free access to the report.

Forrester 40

Forrester Digital Transformation B2B Sales Marketing Report 40

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Next-Generation Customer Experience 2020 (NGCX).

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. Real-time communication: Messages that are sent and received instantly.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Biznology

MAY 31, 2017

That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. Map videos to the customer experience. Many companies put a lot of time and effort into journey mapping the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In both cases, it was back to the ABM basics — prioritizing key accounts, whether to serve their growing needs or to preserve them as customers until the good times come around again. Editorial Director.

Forrester 102

Forrester Account Based Marketing ABM Advertising Agencies 102

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Imagine you run a webinar on a complex software feature. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

OCTOBER 12, 2022

The insights gave her a clear picture of the customer lifecycle, what approaches worked best in each region, and how certain deals were progressing. “My Conversation intelligence software like Chorus, which pulls rich data from sales calls in real time, is a powerful solution to build customer relationships and close more deals.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. The New Customer Experience.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276