Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 268

Planning Lead Scoring Lead Ranking Gartner 268

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Find Your Tribe(s).

Social Media 317

Social Media Top of Funnel Social Marketing Marketing & Strategy 317

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. General Blogging Statistics 70 million new posts are published on WordPress each month. Let’s dive right in! SEO leads have a 14.6% close rate.

Statistics 94

Statistics Paid Content Stats Blogger 94

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. As a content marketer, your job is to plan how you can acquire enough customers to hit that goal. Currently, which channels are driving the most traffic to your site? Generally, roadmaps are living documents.

Planning 293

Planning Work Management Marketing Management Deliverability 293

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. HubSpot publishes (or republishes) approximately 260 blog posts every three months.

Hubspot 76

Hubspot Traffic SERP Template 76

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 242

Lead Ranking Planning B2B Thought Leadership Lead Scoring 242

Launch Marketing

MAY 8, 2019

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. Your content calendar’s primary purpose is to schedule when, where, and what you should post/publish, as well as outlining the types of content you plan to create.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

NOVEMBER 22, 2023

Is it to increase website traffic, boost engagement rates, or generate leads? How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. We’ll make them readily accessible at every stage of the process, from drafting to publishing.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 301

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 301

Marketing Insider Group

AUGUST 5, 2020

Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Helps Meet Customers’ Expectations.

Enterprise Management 342

Enterprise Management Automation Work Management Marketing Management 342

ClearVoice

APRIL 5, 2024

A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. You will also be able to answer the following questions: Which content is generating the most traffic? Create or update your customer profiles.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. You can easily access the finished, subtitled videos and publish them. Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ).

Top of Funnel 165

Top of Funnel Opt-in Business Ad Exchange 165

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link].

Ad Building 229

Ad Building Planning Paid Search Agency Rules 229

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. But, only 40% of them have it well documented. 55% of businesses use graphic design to communicate better with customers. Only 73% of marketers have a content marketing strategy in palace.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. But writing effective thought leadership content is no easy task.

Thought Leadership 201

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 201

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. This includes tracking website traffic, leads generated, conversions, and ROI. It needs to be documented and refined over time using measurement and analysis.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

Optinmonster

APRIL 26, 2024

Many popular publishers will actually hide their guidelines page because they’re already swamped with submissions. This is useful for competitor research, or researching a blog where you want to get published. Next, click on “Show Options” to customize the settings for your alerts. And here were the results.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

SmartBug Media

APRIL 23, 2021

From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. This tool provides lightweight keyword research, internal linking, and analytics to understand how certain topics are helping you generate organic traffic, leads, and customers. On-Page Recommendations.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? But it can be an important opportunity to recapture traffic that would otherwise be lost. This and other campaigns resulted in 75% more paying customers every month for DateID.

Examples 72

Examples Intent Click Rate eCommerce 72

SocialPilot

JANUARY 21, 2024

A lot of people who were our potential customers but hadn’t heard about us before were introduced to us. When you work with an influencer boasting a dedicated following that aligns with your ideal customer persona, you have better chances to get in touch with your targeted audience. That’s not it!

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? If you’re struggling to convert your website traffic into sales, placing a countdown timer on your site can help you optimize your eCommerce website for higher conversion. Here’s the full Constant Contact documentation. We’ll leave it blank for now.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors. Within a week, they had launched a hub of COVID-19 resource content.

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

Martech

JULY 26, 2023

This lead him to roles and titles, like webmaster and desktop publisher manager, that have since gone extinct. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. That we have to understand what a conversion is and make sure we’re driving quality traffic.

Startups 88

Startups Cross-Selling Press Analytics 88

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

RebelMouse

FEBRUARY 2, 2022

RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. Deeper Support for Traffic Mirroring and Splits. We’ve increased our capacity to do traffic splits and mirrors at an infrastructure level. Custom Dashboards Upgrades. 627 hours spent on improving existing features.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first. Know your brand.

SEO 111

SEO FAQ Content Work Management 111

Sprout Social

APRIL 4, 2023

Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user. They can be a fun way to document your activities as a brand and share them with your audience. You can save your stories to Memories to extend their lifespan.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112