Scoop.it

OCTOBER 11, 2022

Content curation comes with many challenges, however. In this article, we will discuss the importance of content curation in B2B marketing. Why is content curation important for B2B companies? The post How To Use Content Curation To Skyrocket Your B2B Marketing Efforts appeared first on Scoop.it

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Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

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Work Management Marketing Management Mobile Marketing Guidelines 170

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. Why content curation on mobile is a must-have.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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Trade Show Lead Generation Sales Qualified Leads Generation 191

Vidyard

AUGUST 13, 2018

A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey. Authentic video content curation The above video was created precisely as described here, in less than 20 minutes. – Where this is the topic, cause or event. Who are you?

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Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

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Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Scoop.it

DECEMBER 1, 2020

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. The question is, then, how do you balance created vs. curated content for the best lead capture impact? Content creation for lead generation isn’t a one-and-done event. You can use e tools like Scoop.it

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Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

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Convert

DECEMBER 2, 2020

As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September. There are signs, though, that this kind of AI-driven curation is losing ground among consumers.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

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Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background. Use good lighting.

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Buzz Event Marketing Webcast Lead Scoring 98

Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. We’ve always been proponents of strategic content curation. Optimize your content curation for industry events.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Join us: Monday, January 13th at 5pm EST. RSVP here - https://plus.google.com/events/c3kjpjimjmoq3easrceeqo295ng. This is your music experience, curated.

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SmartBug Media

SEPTEMBER 20, 2023

SmartBug fosters connection through the annual event “SmartBugapalooza,” where SmartBug employees gather in person to experience team bonding time, educational training sessions, and—perhaps the most crucial aspect—free days to do whatever their heart desires.

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ANNUITAS

OCTOBER 9, 2023

The Westin Copley Place was the perfect venue, and we had a curated cross section of marketing, sales and commercial leaders to roll up their sleeves and discuss what it really means to build a Converged Growth go-to-market organization. The cornerstone of the dialogue at the event — hard copies of the book were given to all attendees.

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Marketing Analytics Tools CMO Multi-Channel Act-On 130

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

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SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

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Planning Personalization Work Management Best Practices 52

Conversica

MAY 30, 2022

Get More Value Out of Your Virtual Events and Webinars. Virtual events and webinars have been around for a while, but these digital meeting and online education spaces got a major boost in 2020—I’m sure you know why. But even though in-person events are back, it doesn’t mean the proverbial genie is going back in the bottle.

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Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 52

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation.

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Curation Peer-to-peer Paid Search Agency Content 51

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The Event Industry is no exception.

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Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

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B2B Marketing B2B Buyer Personas Mobile Advertising 311

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The Event Industry is no exception.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

xiQ

MARCH 1, 2023

xiQ's AI-powered Content Curation Engine - the WorkbenchTM Enter xiQ, a pioneering content marketing platform that leverages the power of AI and affinity marketing to deliver highly personalized, timely, and relevant content to B2B buyers. Missing out on business-critical news is not an option.

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B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

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Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging. Seasonal trends impact consumer behavior. New competitors.

Advertisements 105

Advertisements Advertising Allocation Planning 105

ClearVoice

NOVEMBER 5, 2020

As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. But in this new world, not only are we on the invite lists, but we can actually earn money supporting the creation and execution of virtual team-building events. Click To Tweet.

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Ad Building Work Management Lead Scoring Lead Ranking 77

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Build anticipation for upcoming products or events with live teasers.

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Social Media Social Marketing Media Curation 145

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications. Personalize Communications.

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Work Management Marketing Management Marketing Automation Services Tips 283

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

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Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

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Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

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Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Martech

JANUARY 18, 2024

Splash’s Attendance Insights predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance. This helps retailers move from mass promotions to segmentation to curated offers and communications created specifically for individuals.

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Marketing AI Advertising Agencies High Quality Lead User-Generated Content 99

Martech

MARCH 8, 2024

If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources. Below, I have curated just a few options for AI marketing training in hopes of encouraging you to dive in. These AI-focused resources are just a few of my favorites.

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Marketing AI Training Generation Budget Programs 98

Thinkers360

APRIL 20, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33 45 Carrie Barclay ASG Contact Carrie Barclay Score: 31.24

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120