Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly. How would that change your life?”

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Metadata

JULY 21, 2022

Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. High click-through rates (CTR) : With a CTR of.88% For example, LinkedIn’s Matched Audiences feature must be launched from an individual profile — not a company profile.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

MARCH 19, 2021

Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Five hacks to enhance your organic CTR and rankings in SERPs. Creative Bloq.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

SEPTEMBER 19, 2023

NOTE: This post presumes you have already set up an advertising account and payment method on LinkedIn, and that you or your webmaster has installed the LinkedIn Insights tracking tag. month and year) in names to help keep track. Using multiple ad variations will maximize delivery and optimize your CTR. Use dates (e.g.,

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. In this article, I will discuss the specifics of a successful text ad and provide plenty of examples from various brands.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Single Grain

NOVEMBER 30, 2023

With billions of active users, YouTube is one of the most powerful platforms to promote your brand, attract and engage an audience, and establish yourself as an influencer. No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

QuanticMind

OCTOBER 24, 2017

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 8, 2023

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: demonstrate positive changes in brand reputation).

Social Media 121

Social Media Template Media Brand Identity 121

Single Grain

JANUARY 23, 2023

Another great advantage of PPC management is that they always keep an eye on your direct and indirect competitors to track the keywords they are targeting and their performance. Keeping an eye on the entire ad campaign run by yourself can be time-consuming and challenging. It’s a big time-saver for you!

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. Here are the trends you should keep an eye on this year. Take this HelloFresh app as an example.

Display 52

Display Advertisements Advertising Trends 52

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

The ABM Agency

JANUARY 8, 2021

Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. . Click-Through Rate (CTR) : The rate at which your ads are clicked; it’s measured by dividing the number of users who clicked your ad by the number of users who viewed your ad. . The improved ability to track campaign data.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Convert

NOVEMBER 25, 2020

Include Eye-Catching Visuals in Your Ads. Visuals can help improve your ad’s click-through rate (CTR). That’s why Facebook is amongst the top three platforms (apart from Instagram and YouTube) where marketers use video ads heavily. For example, color plays a huge role in visual design. Need inspiration? to create urgency.

Facebook 119

Facebook Optimization Ads Conversion 119

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space. The IKEA Place app is a great example of this. Animated Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

DECEMBER 19, 2023

For example, you can add “*” with keywords for a wildcard search like “best for frozen” or “can you cook in the oven” and KeywordChef will show you relevant search terms with “best” or “can you cook” terms. Top Features: Domain Analysis – Track organic keywords that you rank for, your search traffic, top-ranking pages and more.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

MAY 16, 2023

Here are the top 11 native advertising trends to keep an eye on for this year and beyond. The average CTR of native ads is 8.8X The most common platforms you’ll find native ads are YouTube and various social media sites, like Instagram : Native ads can also appear offline, such as on apps. Different apps support native ads.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

SendX

SEPTEMBER 9, 2018

The Quality Score helps you figure out how valuable your ad is in Google’s eyes. It takes the following things into account: Clickthrough Rate (CTR). Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text!

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Total Video Click-Through Rate (CTR). That’s all terrific.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Convert

MAY 19, 2021

Improving the images CTR is the biggest lift they can optimize for before they then test other things. This can all lead to: Lower bounce rate, Further page read, Better user experience, Faster speed to association and understanding, Building of desire, And higher CTR. The best example of this is the Gorilla test. Key Takeaway.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Convert

NOVEMBER 8, 2022

tracking accuracy got all messed up. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. This is a textbook example of matching ads to some indication of intent.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. YouTube Statistics 3.7 Choose an Eye-Catching Thumbnail 4.6 T is for Track 3. Video in Email Marketing Examples 9.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

SpotMe Blog

MAY 4, 2021

With the technology available with today’s virtual event platforms, you can track just about anything , including: Attendance. Email click-through rate (CTR). Plus, you can use these sophisticated tracking tools to understand how to better target content in the future. Engagement rate. Which sessions were most popular.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Vidyard

AUGUST 26, 2015

Just offer a link to a video on YouTube and hope they don’t end up watching cat videos afterwards?”. Not only is it clear that a video awaits them behind door number one, but the subtle actions of the animated GIF will draw people’s eyes to this CTA (and hopefully make them want to click if the GIF is enticing enough!). And guess what?

Email Marketing 112

Email Marketing Video Marketing Youtube Click Rate 112

Optinmonster

MARCH 30, 2020

A perfect example of this is FedEx. Now, we definitely don’t recommend that you fund your new business with gambling (you can mark that down as one of the worst ideas ever), but it’s a great example of persistence meeting patience. 25 Clever Content Marketing Examples With Amazing Results.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

ClearVoice

OCTOBER 30, 2019

As the most powerful professional networking tool, LinkedIn recently released a new feature that allows users to create, manage and track professional gatherings directly from the platform. Elon Musk has tweeted that he’s looking into the capabilities for streaming YouTube and Netflix from his vehicles. Who will this affect?

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Optinmonster

NOVEMBER 30, 2023

Imagine searching for “how can I increase my website engagement” in Google and discovering this blog as an example. Consider this example of Gong , a B2B SaaS brand, that has a 3-minute-long demo video of their product on their website. The number of people watching the demo video in its entirety is the measure of its engagement.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Single Grain

AUGUST 24, 2023

For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable. Agencies use the highest-quality marketing tools to create campaigns, fulfill services and track progress.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Sprout Social

OCTOBER 14, 2020

FabFitFun, a subscription service that supplies boxes of beauty, fitness, wellness and home goodies, shares great examples of these kinds of videos. In Sprout’s Always On series, for example, our team uses bird-eye view images of our subject’s desk to give a preview of who and what’s to come. View this post on Instagram.

Social Media 145

Social Media Video Marketing Top of Funnel Tips 145

Martech Advisor

FEBRUARY 25, 2020

As 2020 demands an authentic and omnichannel approach to marketing, here are the top 15 digital marketing strategies for the year with digital marketing strategy examples to inspire you. 15 Digital Marketing Strategies With Examples. Allows You to Track the ROI Accurately. Definition, Types, Best Practices with Examples.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Single Grain

SEPTEMBER 10, 2019

This is a super easy and cheap way to get lots of prequalified eyes to your website. Click-through rate (CTR) is a direct ranking factor. For example, YouTube is obviously the best place for video content, Twitter is great for a one-sentence teaser and a link back to your blog, Instagram and Pinterest are great for visual content, etc.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Vidyard

FEBRUARY 2, 2021

YouTube Statistics 3.7 Choose an Eye-Catching Thumbnail 4.6 What Are Some Video Landing Page Examples I Can Use as Inspiration? T is for Track 3. Video in Email Marketing Examples 9.1 Igloo Software Boosted Email CTR 189% Using Video Emails 1. What is the Ideal YouTube Video Length 1.5 Go Short 4.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Martech Advisor

DECEMBER 16, 2019

While scrolling through the Facebook news feed, you might have come across a post with a label that says Sponsored like this: An Example of a Facebook Ad. For example, visuals with too much text don’t perform well on Facebook. An Example of Photo Ads on Facebook. This is social media advertising in action.

Paid Content 72

Paid Content Social Media Advertising Agencies Cost 72

Sprout Social

OCTOBER 17, 2016

A better approach is to set your eyes on two or three main social networks, and commit to growing those profiles as much as possible. There are no tricks or gimmicks, but these tactics will get you on the right track: Optimize Your Profile The purpose of your profile is to showcase what your business is all about.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111