Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 311

Social Media Work Management Marketing Management Media 311

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

NOVEMBER 9, 2021

Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character.

Advertising Agencies 93

Advertising Agencies Lead Ranking Youtube Blogger 93

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Keep an Eye on Trends. Every platform has tools to help marketers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Reach YouTube viewers . For example, if this campaign is about getting demos, choose that option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Scoop.it

FEBRUARY 1, 2024

Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor. Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

LeadSquared

DECEMBER 7, 2020

For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. Here are some examples: What are the general interests of the audience I am targeting? Setting up proper goals helps achieve the desired purpose.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Contently

OCTOBER 14, 2020

The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. There they could take a poll, click around, or get a coupon for a free trial to take with them to the eye doctor.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Translation?

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 108

Social Media Advertisements Advertising Tools 108

Marketing Insider Group

MARCH 10, 2021

Google calls attention to these features with larger font, eye-catching images, outlines, and more. For example, most related questions are also keywords contained in featured snippets. If a SERP contains related questions, track the question as a keyword. For most videos, especially YouTube, Google will display a thumbnail.

SERP 269

SERP Paid Search Agency Features Companies 269

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Valasys

SEPTEMBER 21, 2021

Through these examples of successful brands and how they architected their social media marketing campaigns, we’ll take a closer look at the content types to create for social media and the benefits of social media as a whole. Brilliant Social Media Campaign Examples to Learn From. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

JANUARY 13, 2020

First of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience.

Examples 89

Examples Paid Search Agency Marketing & Strategy Video Marketing 89

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Outgrow

APRIL 29, 2024

In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more. Real-world examples and use cases of social proof Social proof is a powerful tool for businesses. For example, TripAdvisor displays customer reviews on their website while promoting a package or a trip.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Stevens & Tate

SEPTEMBER 20, 2023

Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). More specifically it helps you: Track progress. Identify new opportunities. Use Templates and SOPs.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Digilant

NOVEMBER 8, 2023

Premium content is now in the eye of the beholder: the consumer. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Keep a closer eye on your industry (and competition). Online social listening on YouTube starts with your brand name. What products are people digging?

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

SmartBug Media

JULY 16, 2021

Taking Your Video SEO to the Next Level (with Real-World Examples). It’s still important to have target keywords and track their rankings, but first you need to understand the intent of the search queries to determine which keywords are the right to use. A quick example: Continuing our ice cream example from earlier.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Scoop.it

SEPTEMBER 21, 2023

We will start by defining content curation and sharing a few examples so you can see how it works. Then, we will review key content metrics you should track through your website, email, and social media. One of the best examples of a place that exists mostly as a curation platform is Medium.com. Curated Content Hub.

Curation 82

Curation Click Rate Content Open Rate 82

Vidyard

JULY 7, 2014

Wishpond caught my eye for their great video practices that you can use in your own video strategy. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. For example, “ Increase your Instagram followers by 25% in the next six months.” In the above example, success can be measured by the increase in followers on the Instagram account.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

QuanticMind

JULY 18, 2023

As a result, it can be tough to know which metrics to track and tougher still to gain a holistic view of video ad performance. On CTV, for example, advertisers can expect 90% VCR or above. For 15-second pre-roll ads or ads on a video platform like YouTube, on the other hand, 20-40% is more common. well, we’re glad you asked!

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly. How would that change your life?”

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SmartBug Media

SEPTEMBER 8, 2021

That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Communicate the reward upfront and let users know that if they fill out the form, watch the video, and schedule a demo, for example, they will be offered the reward at the end.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

NOVEMBER 30, 2021

Social commerce brand example: Eagle Creek. Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. Track your success through native platform analytics and website referral traffic. AR commerce brand example: Wayfair. Livestream shopping brand example: Dermalogica.

eCommerce 142

eCommerce Trends Social Media Amazon 142

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. For example, consider revising the ad copy or creative if certain ads have a lower CTR.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. These videos are prime examples of content that can be repurposed across channels. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Staying up-to-date on trends. Finding on-screen talent.

Social Media 94

Social Media Template Video Marketing Media 94

The Marketing Blender

APRIL 17, 2024

Here’s an example of B2B industrial marketing for one of our clients. The mind believes what the eyes see, so your brand identity should be striking. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). In one word: SIGNIFICANT.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52