B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. With Predictive Marketing, one common strategy for list segmentation is to use the audience data collected from Zoom Webinars, Zoom Meetings , or Eventbrite content. What is List Segmentation?

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Market Segmentation Characteristics. Common Market Segments.

Segmentation 86

Segmentation Work Management Marketing Management Planning 86

Webbiquity

APRIL 23, 2024

You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million. The result?

CRM 100

CRM SMB Cross-Selling Forecasting 100

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). Salesforce CRM Analytics.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Vision6

MAY 12, 2021

Your CRM system is a treasure trove of customer data, audience insights, and marketing opportunities. You’re all over CRMs, and you’re likely using one right now to manage your customer database. You’re all over CRMs, and you’re likely using one right now to manage your customer database. But you probably know this, right?

CRM 98

CRM Email Marketing Best Practices Trigger Marketing 98

Sharpspring

JULY 7, 2020

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. To help your company streamline marketing tactics , here are ten helpful tips for enhancing your behavior-based segmentation. What Is Behavior-Based Segmentation? Tip #2: Use Income-Based Segmentation.

Segmentation 59

Segmentation Tips Buyer Personas Customer Satisfaction 59

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Market Segmentation Characteristics. Common Market Segments.

Segmentation 52

Segmentation Work Management Marketing Management Planning 52

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Market Segmentation Characteristics. Common Market Segments.

Segmentation 52

Segmentation Work Management Marketing Management Planning 52

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Vision Edge Marketing

SEPTEMBER 13, 2022

Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media. How Vertical Segmentation Might Transform the Landscape of Your Business. Imagine you’re a patent and trademark firm.

Verticals 227

Verticals Work Management Marketing Management Marketing Strategy 227

SmartBug Media

NOVEMBER 25, 2020

The latest CRM enhancements have us all giddy to try them out. Last month we published Part 1 of this two-part blog series covering HubSpot’s recent CRM enhancements. These new features revolve around HubSpot’s Sales Hub main themes: Core CRM Database, Sales Accelerator, CPQ, and Reporting. Configure Price Quote (CPQ) Software.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Predictive Response

MAY 28, 2022

The last couple of years has been full of challenges, but if there were any good that came out of it, it would probably be the rise in popularity of virtual events. While most organizations were skeptical, they realized that switching to virtual events can actually help them gain more attendees. Who is engaged in the webinar polls?

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

ClickDimensions

JULY 4, 2023

B2C B2B Best Practices to avoid the NHIs Secure Links Segment your Data Craft and Monitor your Content Conserve your Reputation What to do now? This is necessary to ensure filters are not circumvented, which would ultimately negate their effectiveness…” So what can you do to mitigate this extra data in your CRM? Page Contents How many?

Opt-out 52

Opt-out Correlation Mobile Advertising CAN-SPAM 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year. What Is Upselling and Cross-Selling? website visits to specific pages).

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. One of the first effects of the pandemic was on the events industry. One of the first effects of the pandemic was on the events industry. And their audiences were unsure about registering for events just in case flights were canceled or quarantines imposed.

Conference 52

Conference Planning Outgrow Work Management 52

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

MAY 10, 2024

See the Spotlight for Yourself > April 2024 'Property Breakdown' Filters Is Rolling Out To All Of Customer Journey Analytics *available to Marketing Hub Enterprise customers HubSpot Update Details This tool simplifies the creation of reports by allowing users to select an event property and specify the number of top results they wish to see.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Leadspace

MAY 15, 2024

If you took the time to attend the event, odds are that you saw the Leadspace team hustling at our booth or across the show floor in our awesome shoes – but we know that it’s our approach to data profiling that really grabbed your attention. Discover your ICP, explore your TAM, build your segments for activation. How do we do it?

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

SalesIntel

AUGUST 4, 2021

Bad CRM data can hurt your business in many ways. When clients submit incorrect contact information, either intentionally or inadvertently, or when sales professionals make errors when entering data into CRM, invalid emails can enter the system. How Will You Define Bad Data? Role-Based Addresses. What’s the result?

CRM 52

CRM Enterprise Management Business Work Management 52

Martech

DECEMBER 18, 2023

Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. Create personalized email content for different segments. Attributes Attributes are the characteristics or data points that define your audience segments.

Ad Building 90

Ad Building SMS eCommerce Segmentation 90

Hubspot

APRIL 13, 2021

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. Essence's "Dear Black Men" event. That's another way they can contribute.

Marketing Proposals 85

Marketing Proposals Paid Search Agency Work Management Allocation 85

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists. The Copilot prompt can suggest content (e.g.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

DealSignal

AUGUST 27, 2020

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Oktopost

JANUARY 11, 2024

Email marketing tools offer list nurturing with segmentation and automation. CRM tools help you manage contacts based on funnel stages, track and analyze interactions, and segment prospects and customers. CRM Tools 5) Zapier Zapier integrates over 6,000 web apps, from productivity tools to marketing platforms.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Outreach

JANUARY 17, 2020

The sales engagement platform (SEP) evolved from a need for a system that integrates seamlessly with your CRM and generates higher sales performance. Your CRM is the essential data platform for every customer-facing team, but using that data, and keeping it clean, is labor-intensive and sometimes requires an entire team of CRM administrators.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52