Martech

MARCH 28, 2024

That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Convince & Convert

MARCH 7, 2024

Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions. Download the report for more insights and recommendations. Here is a link to download the report.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

JULY 1, 2022

MA and CRM lead the pack. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. Why we care.

Enterprise Management 93

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 93

Hinge Marketing

FEBRUARY 22, 2024

And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. Download the Free Executive Summary The High Growth Advantage We define High Growth firms as those firms that achieve at least 20% compound annual growth over a three-year evaluation period.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

BenchmarkONE

OCTOBER 25, 2018

Are you getting the most out your customer relationship management (CRM) software? Less than half of sales teams even use their CRM regularly – let alone delve into the more complex features ( CSO Insights ). The Best-Kept CRM Secrets. So go ahead, read up on the best-kept CRM secrets and put them to good use.

CRM 70

CRM Features Marketing Management Marketing Automation Services 70

Salesforce Marketing Cloud

JANUARY 29, 2024

At the same time, you can offer an ebook on “30 Days to a Healthier You,” as a free download to those who sign up for your email list. Customer relationship management (CRM) is a system that helps you store customer information and track communication history. A CRM can help you keep your email lists up-to-date.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Customer Experience Matrix

SEPTEMBER 6, 2020

You can (and should) download the full report , so I won’t go through all the details. We then compared martech practices of leaders vs. others. This report finally showed a substantial increase, to 26% or 52% depending on whether you think feeding data into a marketing automation or CRM system qualifies as true unification.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Webbiquity

MARCH 1, 2022

” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual).

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. your website, CRM). Why are they downloading your ebooks? In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

JANUARY 18, 2024

For instance, this could be them scheduling a call, signing up for a demo, downloading your whitepaper, or providing feedback. It involves sending the first, A version of the email and later the second, B version (to a different recipient, of course), and then comparing the results to see what works better.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

Customer Surveys 116

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 116

InsightSquared

APRIL 7, 2021

When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more. Seeing how you can compare one year to the next and see the differences really helps.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

Customer Experience Matrix

DECEMBER 19, 2017

Click here to download the full report.) I’ve compared these results below with several other surveys that asked similar questions. Comparing those with current systems and CDP deployment also gave some interesting and unexpected results. Those are the companies most in need of data unification.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Zoominfo

JANUARY 11, 2021

How do they compare to buyer personas? But more niche terms like, “mobile CRM software,” or, “competitive lead intelligence,” generally have a lower price tag and attract your segmented audiences. Don’t forget to save everything (EVERYTHING) in your CRM! What’s Included in a B2B Customer Profile? Identify your best customers.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? If the tool only outputs text, compare the results side-by-side. You can instantly add captions, stickers, animated elements and audio tracks, then download the final version as an MP4. Integrations. Desired outputs.

Marketing AI 134

Marketing AI Paid Search Agency Generation Enterprise Management 134

Sharpspring

JULY 13, 2022

Does the sales team feel that marketing doesn’t know the customer (which is a major problem) or do they feel that marketing is more concerned about hitting a specific lead total for the month as compared to delivering to sales only leads that are “real” prospects? Integrate your email and CRM to gather quality data about your prospects.

Sales Qualified Leads 98

Sales Qualified Leads Lead Ranking Lead Scoring CAN-SPAM 98

Sharpspring

AUGUST 26, 2022

58% compared to just 30% of those who are not able to track the customer lifecycle from end to end. Download the 24-page research report, The State of Marketing and Sales Alignment 2022.). Dynamic Forms: Collect leads that integrate directly with your marketing CRM software. What are the benefits of an all-in-one platform?

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

Litmus

APRIL 13, 2021

Download the report ?. That means the comparative market shares listed do not necessarily reflect the comparative size of these ESPs as companies. Freshworks CRM (formerly Freshmarketer). Vtiger CRM. Download the free report ?. Plus, hear from some of the actual ESPs themselves. ActiveDEMAND. AdvisorStream.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Hubspot

MARCH 5, 2021

Before you dive into the world of competitive matrices, it' s important to understand that there are different types that you can use to compare your company to your competitors: Features and benefits analysis. Essentially, you can use a competitive matrix to compare any characteristics of your company with a competitor. SWOT analysis.

Template 86

Template SWOT Differentiation Analysis 86

Liveintent

APRIL 12, 2023

But when it comes to measuring the true success of a campaign, conversions provide the hard proof: sign-ups, downloads, trials, and purchases. Compared to endless social media feeds and overstimulating web pages, email offers a much less noisy and disruptive content experience. But that’s actually a good thing.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This could include your product vs. a competitor’s or even simply comparing two of your competitors. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

InsightSquared

FEBRUARY 6, 2020

Activity Capture automatically syncs sales activity and engagement so you can finally trust the data in your CRM. How does this deal progression compare to similar deals? Download it here , or tune in to our webinar series to get direct advice from our RevOps pros. and remove rep bias in activity reporting.

Barriers 177

Barriers Webinar Metrics Top of Funnel Cross-Selling 177

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). CRM agility. Click here to download! Precise metrics.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

Martech

OCTOBER 4, 2022

You can always use third-party data services to augment and enhance that data and then connect it to your CRM to get a fuller picture of your attendees,” Sirkin said. These are all strong signals that become actionable when they are compared with all the other actions taken at the event. Event activity data.

Top of Funnel 107

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 107

Full Circle Insights

OCTOBER 1, 2022

So, for example, campaigns that most effectively encourage buying group members to identify themselves by requesting a demo or downloading a whitepaper are top priorities. . To get valid trend information, you’ll need a way to compare results over time in terms of volume, velocity, and conversion rates. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Martech

JULY 28, 2023

A high percentage of Outlook recipients in your report means your email open rates might be artificially lower than expected since most organizations have Outlook set to prevent the automatic download of images. You might consider creating a report that compares A — people not on list memberships — versus B — people on list memberships.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Zoominfo

OCTOBER 15, 2020

That signal can simultaneously kick-off a workflow that captures the Vice Presidents, Directors, Managers, and other key stakeholders at those Fintech companies, check for open opportunities in CRM, and begin marketing automation, sales automation, and CRM campaigns against those decision makers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. In this case, you could measure the conversion rate by tracking the percentage of MQLs who progress to download the case study after engaging with the emails.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. In this case, you could measure the conversion rate by tracking the percentage of MQLs who progress to download the case study after engaging with the emails.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Salesforce Marketing Cloud

JANUARY 4, 2024

Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource. Evaluate and compare performance within each segment so that you know your personalized content resonates with the right segment. User-friendliness : How intuitive is the interface?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Salesforce Marketing Cloud

DECEMBER 15, 2021

Download our "Small and Medium Business Trends Report" to see how other growing businesses weathered the pandemic and what business leaders see on the horizon for the next year. Compared to a year ago, nearly half (49%) of growing SMBs are more careful about their customer communications. What will the coming year bring?

SMB 98

SMB Work Management Business Paid Search Agency 98

Binary Demand

JUNE 21, 2023

These buying signals may manifest as industry keyword research, booking demonstrations, or downloading reports. These actions primarily encompass online activities like searching, evaluating, comparing products, and reading online reviews. Does it seamlessly integrate with my team’s CRM system? Q.What is behavioral intent data?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. This information falls almost exclusively in the CRM category, and it can be used to understand things like segment behavior and offer personalization.”. Click here to download! Data adds customer context.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 126

ANNUITAS

MAY 13, 2021

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? You can download this ANNUITAS|research report here. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? KEY FINDINGS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130