article thumbnail

The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. About the Author Dr. Paul J.

article thumbnail

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

And, of course, when I misplaced what’s called a cryptocurrency paper wallet–the only access anyone on planet earth can ever access your coins–all was naught. After misplacing my private key–I lost my paper wallet! And then there’s the daily limits on selling. The future of money is cryptobanking.

Practices 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Journalistic Tips for Conducting Better Interviews

Contently

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. By doing this in advance, he can spend the interview connecting with the subject rather than staring down at a piece of paper. ” Of course, you probably don’t want to put someone on their heels right away.

Tips 145
article thumbnail

Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Just imagine a Wikipedia article, how dense the information is in there relative to the type of content that most of us produce. Or the use of fact lists or tables of contents , like Wikipedia does, or using datelines accurately or AP style formatting. Now, course, all of these ideas are just ideas. Content style.

Content 69
article thumbnail

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself.

article thumbnail

3 Tips to Help Content Marketers Understand Sales Cycles

Biznology

Photo credit: Wikipedia. Of course, nothing is ever set in stone, but general rules will always apply. White papers. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. Mid-market. Enterprise. How-to videos. Endorsement. Press releases.

article thumbnail

Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?