B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts. Scripps a glance.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). From the old-media viewpoint, this just doesn’t seem right. In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

NOVEMBER 6, 2011

MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course. No form of media is ever killed off by another. Rather, each new form of media transforms those that came before it, sometimes subtly, sometimes dramatically.

Paper 100

Paper Webinar Metrics Media Course 100

B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

JULY 5, 2012

Understanding the proper relationship between professional and personal use of social media. These concerns are not unique to B2B journalists, of course. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. Content, of course.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way? I think not.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

OCTOBER 13, 2010

Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. For them, “mainstream media remains a lure.”. but cautionary (“of course, don’t expect to find a job”).

Tagging 100

Tagging Media Planning Course 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. He’s right, of course. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). The New York Times reporter’s last name, of course, is Stelter. What’s odd is how few people bother. Is failing to spell Stelter’s name correctly an innocent mistake?

Class 100

Class Press Opinions Paper 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. In that case, of course, it’s not really early adoption at all, but a herd mentality. I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

FEBRUARY 1, 2012

That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) No challenge is complete, of course without a few rules. In fact, much of what counts in the media world is concerned with receiving messages, not sending them. A visit to How Often Do You Tweet?

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

DECEMBER 16, 2010

But if that’s the case, they aren’t ready for marketing in the social media world either. The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. In the old days of mass media and mass marketing, tough questions could be avoided.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

DECEMBER 8, 2010

Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. It gave publishers, as Cory Doctorow put it , “a daddy figure who’ll promise them that their audience will go back to paying for their stuff.”. So should publishers turn their back on the iPad? Not necessarily.

Pricing 100

Pricing Price Course Media 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. Doctorow: Make money with typos.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. A lot depends, of course, on the extent and nature of the ghost writing. Tags: Content Marketing Ethics Social Media blogging Writing.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

MARCH 1, 2012

Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. More than 6 of 10 tweets was curatorial.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

FEBRUARY 27, 2012

Damnation and Creation: Is Demand Media Devaluing Content? Rather, they are active collaborators, interpreting, responding to, and mashing up that content—just, in fact, as the creator is doing. Are there differences between what you do as a content consumer and what you do as a creator? Publishers and the iPad: No Future in Control.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.” Now, though, digital media have set the bar much higher.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

NOVEMBER 16, 2011

It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. Social Media and the Clash of Brands. But people don’t always wind up back at the brand to read content. Like my commenter, I read a lot of content in my RSS reader. But online, that context is much weaker.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?”

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. The resistance will not be so fierce.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

AUGUST 31, 2010

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. Probably not.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. You hope for reader reaction as well, of course (why else publish it?)

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. You hope for reader reaction as well, of course (why else publish it?)

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. I couldn’t use that! But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). Related posts: Commodity Content, Demand Media, and Quality. Subsequently several more instances of similar recycling from other publications were uncovered. But that’s no basis for calling him a bad person.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

MARCH 19, 2010

And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). To my lizard brain, the conclusion was obvious: only post on Thursdays during those two 2-hour periods.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

APRIL 13, 2011

Where the Web is different, of course, and the reason why aggregation has become so popular, is that unlike the print versions, you don’t have to visit your local library, fumble your way through the stacks, and hope you can find the right issue of the magazine with the story you seek.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

JANUARY 31, 2012

Now that I’ve mostly finished my first self-published book, the New-Media Survival Guide (only the print edition remains to be done), I’ve had time to identify a few initial lessons from the experience. And, of course, my potential readers have to decide which of three venues to purchase it from.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Of course, @-messages, directed to individuals, are by definition conversational. By its nature, of course, retweeting is a social activity. And often, it does the same for others.”

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 12, 2011

Likewise in journalism, the technology may help shift control of content from the producer to the consumer, as UC Berkeley new-media professor Richard Koci Hernandez told Walker: Imagine, he suggests, a photojournalist covering a presidential speech whose audience includes a clutch of protesters.

Distribution 100

Distribution Impressions Course Trends 100