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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Quick Takeaways. Why Is It Important?

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Internal links are hyperlinks between two pages on the same website. Internal links reinforce pillars of SEO success, such as: website architecture, content hierarchy, context and authority.

Insiders

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Yahoo is (still!) #11, General Internet Use Statistics.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Beneficial purpose is another factor search engines use to rate page content. Google keeps its lips fairly tight on how its search ranking algorithm works. Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. They do impact ranking. E-A-T vs. YMYL: The Basics.

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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media in search. Enhance brand awareness and brand search.

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5 SEO Tips for Video Marketing

BOP Design

Search engine optimization is absolutely critical for B2B web design and content marketing. There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. Post It to Your B2B Website. Share It Everywhere!!!

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First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop

Contently

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website.