Litmus

MAY 4, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

Allocation 62

Allocation Marketing Proposals Copywriting Bandwidth 62

Litmus

MAY 5, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

Allocation 62

Allocation Budget Programs Marketing Proposals Copywriting 62

Circle Studio

FEBRUARY 4, 2021

Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Naturally, we cringe when we regularly hear that 8 or more agencies were also invited to submit proposals. It’s not an overstatement to say that success depends on it.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Vidyard

OCTOBER 20, 2015

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. The relationship between copywriters and designers is often considered…let’s just say “challenging”. Writers think the words are the important part of any marketing asset, while designers think “Who’s gonna read that? I kid, I kid.

Copywriting 50

Copywriting Creativity Design Work Management 50

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Product-Specific Messaging Framework (Sample). Messaging and positioning are the most under-rated tasks in marketing. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. . Engage with your product team.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

ClearVoice

NOVEMBER 2, 2018

10 common types of writers in media and content marketing. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Let’s get started.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Unbounce

MAY 19, 2020

Other companies have seen a higher demand for their products and services. Productivity-related SaaS companies like Slack, Zoom, and Trello are seeing sales boosts because their business is crucial for work-from-home environments. As a marketer, there’s never been a better time to stretch your empathy muscle: you’re going to need it.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Why are all these people in this meeting? Why are we meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Providing a mix of products and services allows you to diversify your income stream.

Social Media 104

Social Media Consulting Media Work Management 104

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. Creative copywriting. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Customer service. Flexibility. Organization.

Social Media 135

Social Media Paid Search Agency Media Guidelines 135

Hubspot

NOVEMBER 30, 2011

Copywriters are some of the most creative marketers you'll meet, but they're also the most tortured. But if they're not integrating inbound marketing elements into their projects, they're doing just that. Written in the customers' language, blogs help create the need for your clients' products and services.

Copywriting 28

Copywriting Inbound Marketing Sales Management Paid Search Agency 28

Circle Studio

FEBRUARY 14, 2019

While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. Most marketing teams are not equipped to make CMS updates as there is potential for breaking the website if there is plugin or software compatibility issues.

CMS Development 113

CMS Development Advertising Agencies Design Work Management 113

nDash

DECEMBER 14, 2020

And while I love numbers as much as the next marketer, I believe data has limits. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate. I’m a professional writer with a background in technology, journalism, and marketing.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

SEPTEMBER 4, 2020

All too often, potential clients express interest and then balk at market-friendly rates. The more that professional writers, marketers, social media gurus, designers, and other creative industries work for less, the harder it will become to build a sustainable living. Not sure how to handle client rates? Walk them through the process.

Consulting 99

Consulting Click Rate Pricing Price 99

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. I’ve interpreted hundreds in my days as a copywriter, creative director and managing editor. So, what is the objective?

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Biznology

JULY 23, 2012

blog, Are Keywords Market Shares? So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot.

SERP 80

SERP Copywriting Validation Emarketing 80

ClearVoice

FEBRUARY 9, 2020

Early in your entrepreneurial career, it is not uncommon to be the business development lead, social media strategist and manager, administrator, copywriter, and bookkeeper. 10 Tools that will boost your productivity and streamline your business and marketing efforts. The platform also has industry compliance.

Marketing Automation Services 85

Marketing Automation Services Tools Business Deliverability 85

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. The current. effectiveness. Taking the necessary time to organize your.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. The current. effectiveness. Taking the necessary time to organize your.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Hubspot

OCTOBER 17, 2018

Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired action. Here are six ways you can do that.

Tips 76

Tips Cross-Selling Distribution Domain 76

Optinmonster

SEPTEMBER 30, 2022

Famous copywriter Eugene Schwartz said: “Your headline has one job: to stop your prospect and compel him to read the second sentence of your ad.”. Does your business make a product or service the reader has been looking for? This works especially well if you share the first draft of a proposal or a plan with a potential client.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Anyword

JANUARY 4, 2022

If you are looking at a great sales or marketing strategy, it’s incomplete without a foolproof email marketing strategy. The simple reason is that email has a vast user base of over 4 billion people, making it the best marketing channel to use. What is Email Marketing? It is a very important digital marketing strategy.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

Anyword

JANUARY 4, 2022

If you are looking at a great sales or marketing strategy, it’s incomplete without a foolproof email marketing strategy. The simple reason is that email has a vast user base of over 4 billion people, making it the best marketing channel to use. What is Email Marketing? It is a very important digital marketing strategy.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

ClearVoice

NOVEMBER 21, 2019

In fact, those content marketers, designers, and copywriters who have built the most successful empires have creative metrics and methods of bringing on new contracts by using seemingly insignificant data points. Information on market research. One of the most powerful data points writers and content marketers should use?

Marketing Proposals 58

Marketing Proposals Public Relations Paid Search Agency Press 58

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager. Is the company in a particular industry, country, or market you want to target?

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

B2B Marketing Traction

JANUARY 16, 2012

With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Boring colors, conservative design, staid business copywriting, boring details about your product or service. Don’t leave your marketing one sheet on the shelf.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

ConvertKit

DECEMBER 19, 2018

One area to focus on would be your conversion copywriting. This means they might jump on a phone call to discuss your proposal, schedule a video call to walk through a demo presentation, or meet you in-person to talk about customized solutions for their business. A step-by-step guide on how to write a sales email.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Biznology

APRIL 23, 2015

We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. You will learn a lot from Bob, and in my opinion, he is the premier B2B copywriter.

Work Management 80

Work Management Buy Marketing Management Process 80

The Point

JULY 16, 2015

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”). (In

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Customer Experience Matrix

MARCH 9, 2015

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. I’d love to call this “contextual marketing” but that term is taken.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

ClearVoice

NOVEMBER 12, 2019

It may be just 10 impactful words or an entire page, but it demonstrates credibility, professional relationships and ability to execute on a proposal or pitch. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. It’s a positive and productive way to bookmark the relationship.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Content 100

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58