Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. What’s the greater purpose of this proposed project?”

Resources 99

Resources Enterprise Management Work Management Marketing Management 99

Circle Studio

JANUARY 13, 2022

Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Naturally, we cringe when we regularly hear that 8 or more agencies were also invited to submit proposals. It’s not an overstatement to say that success depends on it.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Litmus

MAY 4, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

Allocation 61

Allocation Marketing Proposals Copywriting Bandwidth 61

Litmus

MAY 5, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. If you’ve got your topic ready to go, start crafting your proposal. Looking for some inspiration?

Allocation 61

Allocation Budget Programs Marketing Proposals Copywriting 61

Circle Studio

FEBRUARY 4, 2021

Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Naturally, we cringe when we regularly hear that 8 or more agencies were also invited to submit proposals. It’s not an overstatement to say that success depends on it.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

ClearVoice

NOVEMBER 2, 2018

10 common types of writers in media and content marketing. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Let’s get started.

Copywriting 111

Copywriting Content Click Rate Social Media 111