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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. With every new wave of social trends come unanticipated legal consequences.

Copyright 107
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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. Help Self-Educating Customers. My answer to that is one word: exclusivity.

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5 keys to an effective crisis communications plan

SmartBrief - Marketing

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. In education, for example, that list includes: Company employees School and district employees Parents Students Board members Community members You need a clear plan to address each of your unique audiences.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

As passionate content marketers and creators, our goal is to educate our audiences on the tools we’ve been testing and dispel any myths surrounding AI in content marketing. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

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How to craft an effective AI use policy for marketing

Sprout Social

Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement. Considering these instances and future repercussions, the U.S.