Marketing Insider Group

DECEMBER 16, 2010

According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. Just until we can then take the learnings and educate our content generators on how to be more social.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. I’ve been dealing with “personal brand of executive&# challenges alot over the last few years. And the cost of not acting must be made plain. All rights reserved.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

The trust comes with the educational and value added content. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Daniel, Great point. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As marketers we need to do more to educate our peers on the value of marketing. cost center, rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their results show that thought-leading content thats educational in nature performed best as a call to action.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Marketing Insider Group

OCTOBER 14, 2010

It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. And we are in the fortunate position of educating others. My sarcasm aside, I really do try to educate them through on the process and the challenges. All rights reserved.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” So what are you waiting for?

Social Media 100

Social Media Personalization Branding Brand Identity 100

markempa

APRIL 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He goes on in the post to talk about how to use your relevant and educational content as part of the lead nurturing mix. Think about your web forms.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It should be noted that desktop collaboration tools are a viable alternative to in person meetings if your teams are not at the same location.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120