Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? In this guide, we’ll show you how to gate content for more engagement and conversions. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Let’s get started!

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” What more needs to be said? 9. Ahrefs TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

JULY 14, 2020

However, they have ramped up the release of educational content in the form of guides and webinars. For instance, HubSpot made their conversational marketing tool for free. Which of these tips do you find the most helpful for your business? Next to that, they have also decreased their short-term bonuses and incentives.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmarkLabs

JUNE 13, 2022

How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. Inbound marketing methodology focuses on providing timely educational materials aligned with the buyer’s journey that draw leads to your site based on their specific needs. Graphic: HubSpot. Check out ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. Tip : An easy way to determine how a customer learned of your brand is to simply ask them during a discovery call. HubSpot ] 70% of people trust consumer reviews online.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Unbounce

JANUARY 13, 2022

We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. Yes, some still remain (stick to one CTA, people), but recent conversion data has also uncovered new best practices —and a staggering amount of landing pages that don’t apply them. Source: Hubspot.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Tiecas

MARCH 21, 2024

Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. So what’s the number?

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

SmartBug Media

MARCH 25, 2020

Here you’ll find quick-and-dirty tips on how to create a successful webinar program from scratch, including: Getting started and determining the goal of each webinar. Your goal will determine what type of webinar you want to create , whether it’s to: Attract new prospects to your company (educational). How many conversions?

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. It highlights important questions you should ask potential analytics providers ( including HubSpot! What is your average landing page conversion rate?

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Its users are young, educated, wealthy, and like being in the know. Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. conversion rate for U.S.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

DECEMBER 22, 2020

3 important actions need to happen: You have a noindexed, conversion focused landing page built for PPC advertising. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 9, 2020

You can even take it a step further and create free content for your targeted audience, such as ebooks, guides, checklists, templates, and educational videos. Top brand awareness tip: It's not all ‘me me me'. If you're a HubSpot customer, you can also monitor any social engagement in HubSpot (likes, comments, shares etc.)

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Thought Leadership 100

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Content Marketing Institute

JUNE 18, 2018

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. just look back at Facebook’s stock price.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SmartBug Media

NOVEMBER 23, 2021

We leave it up to the individual to determine whether or not these weekly training sessions fill a missing spot in their professional education. Ultimately, the goal in each training session is to have meaningful conversations and plenty of “aha” moments, and to keep lecturers at a minimum to leave more room for interactive learning.

Training 98

Training Deliverability Barriers Touchpoints 98

Strategic-IC

JUNE 19, 2018

We explore 7 tips to help you get the most from video creation. With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing. Indeed, videos can help to nurture leads through every stage of the funnel; HubSpot highlighted that 51.9%

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. If you’re one of the marketers seeking to evolve your content strategy in the year 2020 & beyond, the following are the tips you just can’t afford to miss: 1.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. Where can I find it: [link]. Demand Gen Report. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. HubSpot’s Marketing Blog. Hubspot is a large brand with one of the best newsletters on the market. Lots of great SEO tips and advice. Marketing Examined.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Optinmonster

MARCH 16, 2020

.” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Hubspot

MARCH 15, 2019

And you need to look to the pros for the tips and tricks that have helped them succeed before you. Tips for a Successful Business. Try these battle-tested tips from the pros. High-quality, valuable content drives traffic and leads to you. If you go into business hoping for the best, you're most likely going to fail.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Directive Agency

JULY 31, 2023

Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. Sponsor: Brain Traffic. Sponsor: HubSpot. Sponsor: PubCon.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page. ????HubSpot Product Images. Product Description.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. Get tips on how to get the formula right here.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

EveryoneSocial

FEBRUARY 8, 2021

Social Media KPIs for Engagement Social Media KPIs for Reach Social Media KPIs for Conversions Social Media KPIs for Customer Engagement Social Media KPIs for Employee Advocacy. And the more quality traffic you drive from your social posts, the more potential conversions and sales you can achieve. What Is A Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

Moz

JANUARY 22, 2019

What is the conversion funnel? The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. You must account for all avenues of traffic.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56