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10 Tips for Getting Long-Term Traffic to Your Content


We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. When you look at your last thirty days worth of traffic, identify which pieces of content not published recently are driving significant traffic. We then hit publish. It’s simple.

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Email Marketing ROI: Measure with Ease Using HubSpot


HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.

Tracking Email Analytics Outside of HubSpot


While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?

Want More Traffic to Your Website? Try These 5 Tools & Tips


Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. HubSpot customers can use the Keyword Tool do just that. You can tidy up your to-do list.

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How We Grew Inbound Traffic by 300% in 6 Months


During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


What are the best ways to drive website or blog traffic with Twitter? Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Twitter Tips for Beginners.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


Facebook Marketing Tips & Techniques. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. Low lead conversion with a "typical" keyword strategy.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  Reach Your Tipping Point. Leading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.” Earn Your Right to Distribute. Post Often.

Best Twitter Guides, Tips and Tools of 2010


Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. How Twitter increased my blog’s traffic by 300% in one week by Ever wonder exactly what impact Twitter can have on blog traffic? Active interacting with others, engaging in conversations, and linking to valuable content.&#. Twitter Tools.

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Conversely (and counter-intuitively), content that overtly “sells” a product or service, particularly early in the sales cycle, has a greater chance of alienating the reader. Hubspot and Act-On encompass many inbound features as well as outbound. You can access the guide from the TrustRadius site here.). But don’t think the guide obsolete just yet.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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22 Exceptional Business Blogging Guides, Tips & Tactics


As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. The blog must be aligned to strategy or you are doomed”), how to create a blogging strategy, how to get people inside and the company engaged with the blog, how to drive conversions, and more. These tips still work for 2015! No Time to Blog?

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29+ Actionable Content Writing Tips [+Examples]


Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Be Conversational. If you’re writing a blog post, be conversational, but still professional. They might make your writing sound more conversational, but overusing these unnecessary words will weaken your writing. Source: Hubspot. Source: Hubspot. Where?

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy


Here are some tips to help you write better Instagram captions. Tips for Writing Great Instagram Captions. 1) Write several drafts first. To increase engagement and delight your followers even more, respond to users' answers to make it like a conversation. HubSpot: "Coffee with coworkers make Friday mornings that much brighter. The lesson? Don't rush the process. FRIYAY.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Smith provides some blogging basics and helpful tips for those relatively new to blogging. Tips for Blogging for SEO in WordPress by Business Insider. Sue Reynolds offers a half-dozen tips for SEO on WordPress blogs, helpful particularly for those just getting started. Business Blogging Tips, Tactics and Best Practices. Write great blog post headlines? Stuart W.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. Adoption soared.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. So today, we're going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions.

11 Twitter "Tips" and "Tricks" That Don't Actually Work


Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. We''ve already debunked some of the biggest "tips" and "tricks" folks will tell you about Facebook , so we figured we''d move onto another social network and do some more. One easy way to get new followers?

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6 Tips for Making the Most of Your Retargeting Campaigns


This post originally appeared on HubSpot's Agency Post. Only 2% of traffic converts on the first visit to a website. Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. To read more content like this, subscribe to Agency Post. Ready?

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16 Remarkable Web Analytics Guides, Tips and Techniques


How can you measure all of the sources that contributed to a conversion–not just the last click? What can GA tell you (and not tell you) about your sources of website traffic? This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong.

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5 Tricks for Generating Traffic When Nobody's at Work


Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how. Here are some tips on how you can use this knowledge to the advantage of your marketing program. You'll just want to make sure you're still generating enough traffic to make your tests statistically significant.

23 Marketing Takeaways and Tips From Inbound 2015


The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. They find LinkedIn works well as they can have conversations and listen to feedback. The HubSpot suite of tools is the secret sauce in Jacksonville.” Content marketing has a flywheel effect.” 76% of views on the Hubspot blog come from old blog posts. Passion wins.”

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6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. organic traffic and Google referrals. That means there's a lot of content. and also, a ton of noise.

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Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week


Blogging as a concept seems simple enough: Find the time to sit down and write and the website traffic and leads will follow. How to Grow Your Database Through Blog Comments [Quick Tip]. As we always preach at HubSpot, building and understanding your buyer personas is the first step toward creating great content. How to Fight Trolls: A Blogger’s Survival Guide.

Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare


While the scale of opportunity presented by Black Friday is no joke, many businesses -- specifically ecommerce -- fail to adequately prepare their websites for this uptick in traffic. So with the shopping holiday quickly approaching, we've put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales. Traffic Management.

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Best SEO Guides, Tips and Resources of 2010


Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. SEO 101: Defining the long tail by Conversation Marketing. Ranking for high-conversion keywords is far more important (i.e. profitable) than just showing up well for high-traffic terms. SEO Basics. by SEO Book.

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11 tips and tools to jump-start your SEO


Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. Keywords that drive traffic for your brand may also keywords for big brands that are always going to  have a higher rank than most companies. Photo credit: Sean MacEntee.

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Recommended Reading – 7/9/15

Paul Gillin

Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. What 4.8

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. So while website traffic is important, what’s even more important is getting the right kind of visitors to RETURN to your website. Please join the conversation below. Buyer Persona.

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How to Add a CTA Button to Your Facebook Page [Quick Tip]


Now that most of you have access to Facebook CTAs, let''s learn how to add one to your Facebook Page so you can start driving more traffic from Facebook to your website. HubSpot customers: Here''s how to create a tracking URL for a landing page in HubSpot.). Use the analytics on that tracking code to see how the button is driving traffic and conversions.

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10 Quick Tips for Getting More Business Value Out of Twitter


This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. This is a great tip for local businesses or sales reps who are targeting sales in a specific territory. How are you?

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Matching the Offer with Buyer Mindset: The Website Dilemma


And to make maximum conversions, the offers within it need to be placed strategically with forethought to the mindset of your visitors. Hubspot has a great blog post on mapping lead nurturing content here How to Map Lead Nurturing Content to Each Stage in the Sales Cycle  which you should read for more detail, but it’s a simple process. You get the drift. In what stage are they?

Practical Tips for Modern SEO From the Best Minds in Europe


Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. You can gather keywords from competitive tools like SearchMetrics , aHrefs , HubSpot''s Keywords and Competitive Intelligence , and use other keyword tools like Ubersuggest and HubSpot''s Keyword Tool.

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3 Tips to Perfect Handing Off Leads Between Marketing and Admissions


To help you create that partnership with Admissions, here are our three best tips: 1) Create a Service Level Agreement (SLA) to Establish an Enrollment Partnership. At HubSpot, we encourage our clients to create SLAs between Marketing and Sales. It spells out each department's roles and obligations in their lead generation and conversion process. But do they know that?

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88 Expert Content Marketing Posts Worth Another Read


Image credit: HubSpot. Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? How to Use Visual Content to Drive More Traffic by Social Media Examiner. Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. These writers face the same challenge. by Comms Axis.

9 Chances for Website Conversion Optimization You Don't Want to Miss


While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat.

30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales


Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Alan Perlman , Marketing Director at Extreme Inbound : " Save time (and create more helpful, persona-targeted content) by crowdsourcing your blog posts from the sales team. Did you blog today? If yes, submit to the challenge!

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Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.

10 Easy Ways to Improve Landing Page Conversions


We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. By forgetting to spell-check your body copy, you are risking your conversions. Building trust on your landing page is essential to improving your conversions.