SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. The most common KPIs for email newsletters include open rates, CTRs, and conversion rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Gather conversion data. List the conversion rate of each channel. In the absence of conversion data, or if the available data isn’t meaningful (e.g., Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

JANUARY 25, 2024

How do you feel when you’re preparing your board report for an upcoming meeting? SmartBug’s Tonia Speir asked this question to kick off the “Decoding Private Equity: Crafting Impactful Reports & Performance Metrics” webinar. Your specific goals and your leaders’ priorities should drive what you include in reports and presentations.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. This is called audience conversation analysis. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Maybe you’re missing out on reaching your conversion potential without even knowing it. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Metadata

NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? How firm is the average marketer’s grasp on industry conversion rates?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Oktopost

MARCH 27, 2023

She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations. Kristina talks about how she stays timely to ensure she’s posting the right content at the right time and how she utilizes social listening to monitor conversations that could be at risk!

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 111

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 111

Martech

FEBRUARY 13, 2024

This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

SmartBug Media

MAY 12, 2023

Monthly reporting and analysis comprise an integral part of any marketing strategy. One of the most interesting and useful methods of reporting is done by breaking down your contacts by lifecycle stage and the date they converted to that particular lifecycle stage. How do I calculate a lead-to-MQL and MQL-to-SQL conversion rate?

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. By the end of this post, you'll have a better understanding of how to create and optimize drip campaigns that engage your subscribers, drive conversions, and ultimately grow your business.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). We took a slightly different approach.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

SmartBug Media

MAY 28, 2020

Here are five lead generation benchmarks that every marketing team should track month over month: 1. Visit-to-Lead Conversion Rate (VTL). One of the most important metrics for any inbound strategy is the overall visit-to- lead conversion rate. This benchmark can help you identify opportunities in low-converting channels.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Martech

OCTOBER 26, 2022

More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. kicked off the conversation by explaining a common offender: dirty data. Make sure your team has this conversation and comes to a conclusion on what these terms mean.

Marketing Qualified Leads 101

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 101

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. Placed Order Rate Also known as the conversion rate, your placed order rate tells you the number of conversions attributed to a campaign divided by the number of recipients. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 101

Click Rate Purchase Best Practices Trigger Marketing 101

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” This creates a basis for attributing pipelines, conversions and revenue to the activity.

Ideal Customer Profiles 110

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 110

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. And according to Gitnux , interactive content gets 4-5x more pageviews on average compared to static content and drives a whopping 61% conversion rate on average. Great idea!

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Using first-party data instead of cookies gets you lower cost conversions. Because of this, you’ll need to shift your strategies.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Not ready to dive into the full report? Our video for sales benchmarks infographic has quick hits for you.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Heinz Marketing

DECEMBER 8, 2021

Hopefully, at the start of your campaign, you set benchmark goals for your performance. Your CRM and marketing automation tools are resources for reporting on your marketing campaign metrics. A good place to start is to prepare a benchmark report of your campaign and funnel metrics. Bring the Data. and “what did not?”.

Campaigns 109

Campaigns Work Management Advertising Benchmark Top of Funnel 109

Navigate the Channel

JULY 18, 2023

A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands.

Product 65

Product Ad Building CTR Allocation 65