Buzz Marketing for Technology

FEBRUARY 10, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 5, 2016

Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust. “I won’t downplay the fact that there’s a major communications issue around bitcoin. These are companies and governments with enormous resources.

Linkedin 180

Linkedin Twitter Course Cost 180

Buzz Marketing for Technology

JANUARY 5, 2015

We discussed the best practices in scaling a social media team and content on a global basis. You can also scan the highlights of this webinar on Twitter by reading the following Storify: To get a copy of the slides or listen to the replay, please click here.

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Buzz Marketing for Technology

SEPTEMBER 4, 2013

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable. that offered insider perspectives on the competing athletes and the event itself.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. I think brands need to focus on the broader content being used about a brand.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

JANUARY 20, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Then at least be thinking strategically and always be looking for how you can use social data to show impact. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Business Social Media Webinar Metrics 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MAY 18, 2009

A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. See below for what happens when you do. Enlist them for your brand.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? Should you parse and meter the content differently? While your site may be well designed for full-screen viewing on a PC, it may be difficult and impractical to view on a smartphone or tablet. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! It proved to me that even though you think you know your audience, you can never know them well enough!

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

MARCH 4, 2009

If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Buzz Marketing for Technology

JULY 20, 2009

So far I have noted on Inside Facebook … YouTube Integrate Facebook Connect to Auto share Uploaded Videos PageReach Launches First “Content Network” Built On Facebook Pages Microsoft Xbox Games to share Games with Facebook Connect Users can update their Facebook status, post photos, and play games with friends directly within Xbox Live.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. I say – don’t do it! You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

AUGUST 1, 2008

Re: Twitter? Recent Content. Re: Twitter? Keep up to date on all the latest Clearstep content. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software. Popular Discussions.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Also, look out for special “After Party” footage from this interview with Paul Dunay coming next week.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). SocialSoftware. supply chain. technology trends. The Science of Spectroscopy. White House.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

SEPTEMBER 8, 2009

Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. That would be a very hard thing to do and few people are qualified to do that.

Companies 100

Companies Wiki Enterprise Management Social Media 100

Buzz Marketing for Technology

OCTOBER 30, 2008

There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it. times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100

CMO Narrowcasting Peer-to-peer Cost per Acquisition 100

Buzz Marketing for Technology

JANUARY 27, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. The ROI of Influence – True influence drives action, not just awareness. To get a copy of the slides or to listen to the replay, please click here.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Buzz Marketing for Technology

JUNE 16, 2008

When I look at that list I see that you have created all kinds of content that would be really good for the blog. same thing with the papers and the course proposals and even some for the Twitter stuff. Responding to dlh_downunder. It also helps me focus my thoughts when I know I'm writing for my blog as well as for the discussion.

Paper 100

Paper Twitter Course Resources 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Skip to content. You can follow my Twitter conversations at Quotably. Twitter /dajbelshaw. dougbelshaw.com. …education, technology, productivity. Get in touch! References. Plugins Used. SHP Conference 2008. « Failure is the condiment that gives success its flavour. My collected stuff. 100,604 words in 426 posts.

RSS 100

RSS Web 2.0 Wiki Skype 100

Buzz Marketing for Technology

JULY 24, 2008

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. Somebody sent me your Twitter video and asked me to follow them. Video: Twitter in Plain English 96.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? . - Giuliana Guazzaroni. Valutare conversazioni e forum. - 14-lug-2008. Giuliana Guazzaroni.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Buzz Marketing for Technology

JANUARY 4, 2011

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. There are plenty more ways to leverage the games – just ask Luke.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Content still is king. the basics of XML)to develop a content strategy. yes, need to connect.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Open content holistic research environment. George Siemens. H809 OU course blog. HEA Pathfinder. John Naughton. Juliette White. Knowledgeart. Lorcan Dempsey. Marc Eisenstadt. Martin Weller. Niall Sclater. Patrick McAndrew. Richard Nantal. Science of the invisible. Stephen Downes. Stewart Brown. Tony Hirst. Will Woods. Google Search.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. If the content shared is relevant and useful, the power users name tends to show up a lot when others in the organization are looking for information in the Connectbeam application.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100