DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it? This involves research, lots of it.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

JULY 22, 2016

The eBook itself is a strategy guide, providing the reader with a step-by-step process of getting buy-in from the key roles within your organization, identifying the best customers to target with this strategy, scaling, messaging, to measuring results. Sales Strategy Using Account-Based Marketing.

Account Based Marketing 120

Account Based Marketing ABM Marketing Management Advertising Agencies 120

DiscoverOrg

APRIL 20, 2017

But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

MARCH 12, 2019

There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. Relevant and helpful content? And don’t forget Time of day, Day of week, Month of year.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

DiscoverOrg

OCTOBER 23, 2016

This level of strategy and personalization is key to an account-based approach. Imagine being alerted the moment prospects are starting to research and consume content relevant to your solution. Predict the Race Before It Begins with OppAlerts.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

FEBRUARY 27, 2019

How you plan to use the data immediately and ongoing will impact how you build your data strategy. Buying random lists and one-off contacts has its disadvantages: the data tends to be less accurate, and the depth and volume are generally not sufficient for a pipeline-building lead-generation strategy. Or are you just building a list?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

NOVEMBER 17, 2016

Many focused on marketing automation and email, others are more centered around content management. It’s important to have people who understand technology in the context of sales strategy, and how to implement it as a custom fit for the organization. Companies need to stay ahead of the curve of new technologies coming to market.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

APRIL 14, 2017

Using your gated marketing content to collect names and email addresses is always a great way to collect information; however, marketing’s budget and reach is limited, contact data collected decays over time , and it’s not always safe to assume user-generated data is accurate in the first place.

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

FEBRUARY 1, 2019

If you’re doing a cold email outreach, you could expect 1-3% percent of people to actually click through your content, right? But if you’re doing outreach to your existing customer base, and you’re sharing content, you can expect a much higher engagement rate. So let’s talk about the cold example.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

OCTOBER 10, 2018

I’m really excited to put this content out for you guys. Stay tuned for more great content. Learn more about Skaled on our website or follow us on social media. Please subscribe to DiscoverOrg’s Youtube channel , follow them on social media – tell us in the comments what you think! We love to hear from you!

B2B Sales 205

B2B Sales API Tips Conversion 205

DiscoverOrg

JUNE 24, 2016

Take a look at the latest mobile figures: As it stands now, around half of all American smartphone users access interactive content on their phones daily – while shopping, driving, working… even while using the bathroom. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

JANUARY 31, 2019

Credible news content is reported consistently across various news outlets. Look for red flags at this stage: If you got your hot tip from a chat forum, or a disgruntled former employee, your data may not be as solid as it seems. Read it: How to Time Your Sales Outreach with Opportunity Data. Examine the context.

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

DiscoverOrg

AUGUST 17, 2016

OppAlerts delivers the actual content prospects are researching online. DiscoverOrg has a unique relationship with over 250 B2B publishers, who feed our OppAlerts tool with massive amounts of content consumption data, allowing you to identify the right person at the right company with the right message to shape their vision for your solution.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

MARCH 3, 2017

Second, is the investment the organization makes in training and coaching their sales team , gathering and distilling important information, and developing and disbursing content. Systems and processes that deliver content, training, and tips in the workflow and context of a sales rep’s day.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

JANUARY 22, 2016

IBM Cloud & SaaS Operational Services CISO David Cass says, “Analytics and cognitive capabilities will see rapid growth as organizations look at their big data for new insights.” ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DiscoverOrg

MAY 23, 2018

Ask sales and marketing leaders to create a value system for content assets: Assign gated assets a higher score – such as a webinar registration, or an ebook download. Inbound leads are great – but simply tossing them over to the Sales team and crossing your fingers that someone will follow up isn’t a sufficient strategy.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

JANUARY 23, 2019

I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy. The next step is: Of those accounts, how do we identify which are actually engaging in our content? We’re running LinkedIn sponsor content. Buyer intent as a sales engagement trigger.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

FEBRUARY 5, 2019

We’re on the hunt to learn the strategies, resources, and magic necessary for a trajectory of sustained growth. ” That technology needs to be enabled with really strong strategy, planning, tactics – all wrapped up into a solid go-to-market strategy. What’s the secret?

Enterprise Management 120

Enterprise Management B2B Sales Startups Work Management 120

DiscoverOrg

JANUARY 20, 2017

Each of these critical elements of an effective prospecting strategy can be found within a sales and marketing Intelligence platform like DiscoverOrg. Implementing Account-Based Strategies. One of the hottest topics in sales and marketing right now is account-based strategies. Why are account-based strategies hard?

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

AUGUST 23, 2018

Here’s what you can do today to incorporate social media in a authentic, relationship-based B2B sales strategy, from the Business Expressionist himself. How can YOU create authenticity by combining interesting content related to both your work and your personal interests? A social-selling strategy. Be kind online and offline.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

JUNE 15, 2016

Content is still King, but the Subjects are Restless. It is astoundingly clear that content creation remains the largest hurdle marketing organizations still face on the road to success, and that the move to account-based marketing models is necessitating a change in the traditional ways organizations create content.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Account-based strategy requires a solid ICP. Generally, the opportunity for account-based strategy arises once a company reaches a certain level of maturity. Then you can focus your sales and marketing efforts where it will matter.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

AUGUST 23, 2018

Here’s what you can do today to incorporate social media in a authentic, relationship-based B2B sales strategy, from the Business Expressionist himself. How can YOU create authenticity by combining interesting content related to both your work and your personal interests? A social-selling strategy. Be kind online and offline.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

FEBRUARY 5, 2016

Your contacts will appreciate familiarity with their proprietary content. As with any sales strategy, you must have a good call & email follow-up cadence in place when implementing ABS. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. Cast a Strategic Net.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

MAY 8, 2018

Content subject or topics. Welcome to Definite Creeper territory, where overzealous salespeople can easily tip their hand too much and make target buyers feel like they’re being stalked. Intent data refers to implicit behavior: that is, actions which link prospects to an issue or pain point. Intent data includes: Web search history.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 30, 2018

You have all the info you need to start building your pipeline strategy. With a list in hand of viable prospects from companies that you KNOW are a great fit for your product, it‘s time to start developing your outreach strategy. Develop specific, relevant messaging and content for prospects. That’s perfect!

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

AUGUST 24, 2017

75% of B2B buyers want branded content that helps them to research business ideas, but 93% of brands focus their content on marketing their own products and services. Being the hero of content, not the curator. MarketingCharts. General miseducation (or lack of education) about buyer personas. Muting a unique company voice.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

DECEMBER 15, 2016

Sales intelligence technologies, for example, will need to get better at helping customers identify the right leads across the right accounts while giving marketing greater visibility into those accounts and the ability to leverage those leads for improved content and campaign targeting.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

MAY 19, 2017

The turning point was data – information about which users were interacting with their content – which alerted the sales team to a universe of prospects and sparked the rapid growth for which the company is known.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136