ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Ever since Google made responsive display ads its default ad type last year, the company has been working on ways to help content marketers better utilize these ads.

Trends 109

Trends Examples Content Marketing Verticals 109

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Marketing Insider Group

MAY 1, 2017

I’m done talking about “content.” I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

Design 147

Design Content Verticals B2B Sales 147

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. In fact, you’ve probably already been creating this type of short-form video content on other platforms. Haven’t heard it? What are YouTube Shorts?

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Avitage

APRIL 18, 2017

I’m done talking about “content.” I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

Design 120

Design Content Verticals B2B Sales 120

Marketing Insider Group

JUNE 23, 2021

Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. One of the best places to publish a video is on social media. To keep your audience engaged, you should publish new videos regularly. You retain 95% of the content in a video, compared to just 10% from text.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Parse.ly

MARCH 18, 2021

Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. And practically, for business buyers, they want relevant content. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Top Rank Marketing

APRIL 3, 2024

Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. Choosing the right format for your content When will the next George R. What is the best format for sharing your LinkedIn content? Which format is right for your content? Martin novel be released?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Marketing Insider Group

JANUARY 14, 2021

These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. Optimize Your Landing Page Conversions with Great Content. Optimizing your landing pages means making the most of the traffic you already have.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. The Second Era of Social: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Kevin Indig

JANUARY 17, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Since GPT-3 went into public beta in July 2020, we have asked ourselves whether Google would punish AI content and whether it would perform well. Half the battle is understanding WHAT you need to fix on your site.

SEO 52

SEO Domain Lead Ranking Content 52

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. This list will help.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Martech Advisor

JANUARY 9, 2020

Content, content, content. How’s a marketer to handle today’s content crisis? Content is critical for all customer-facing teams. How come marketers talk so much about content, and yet never seem to overcome the challenges associated with its creation and management?

Work Management 86

Work Management Content Multi-Channel Marketing Management 86

Webbiquity

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. Affiliate sales support independent publishing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

nDash

MAY 11, 2022

For this Wednesday Writer Roundup, we have a publishing industry expert, a content strategist, a former graphic arts instructor, and a university health center director. I previously wrote for Panels, the comics vertical at Book Riot, and was also a contributor to the Comic Book Legal Defense Fund blog. Katie McGuire.

Design 52

Design Marketing & Strategy Verticals Sample 52

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Maintain consistency across all content and platforms. The concept is really that simple.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 62

Google Content Marketing Content Verticals 62

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. When you sign content-focused publishers as affiliates, you automatically diversify your traffic.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Provide both qualitative and quantitative data in Keyword Planner to optimize your SEO strategy and content production.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Strategic-IC

APRIL 9, 2019

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. Video is engaging!

Lead Ranking 81

Lead Ranking Lead Scoring Video Marketing Marketing & Strategy 81

B2B Marketing Directions

JULY 11, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and the second is by Altimeter.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

Content4Demand

JUNE 25, 2021

Getting your content to the top of search results isn’t a one-and-done proposition. An Orbit Media survey found that 20% of bloggers say that updating stale content delivers “strong results.” You don’t have to shell out for SEO auditing tools to perform a simple web content audit.

SEO 64

SEO SERP Content Budget Programs 64

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline. In theory, it’s straightforward.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 62

ClearVoice

MARCH 6, 2020

Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet. Applying SWOT analysis to your content marketing. When sitting down to map out your SWOT-informed content marketing strategy, consider the following tips.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. The post What Instagram’s IGTV Can Offer Brands appeared first on The Content Strategist.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline. In theory, it’s straightforward.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 62