Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Personality communication.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Helpful Newsletter Content. Share Your YouTube Videos. How-To Guides.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Valasys

JULY 26, 2021

How can lead generation happen? You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

PureB2B

JUNE 20, 2022

Most B2B buyers review an average of 13 pieces of content before coming to a decision on which provider to purchase from. The bulk of this will be reviews and case studies, in-depth reports and research pieces, and other content to inform their decision. And again, the content you produce can be used as a lead magnet.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

NuSpark Consulting

SEPTEMBER 4, 2016

The desired outcome of a drip communication effort is to mature leads and sort out contacts with greater or lesser interest in your school. Coordinate Content With a Calendar. Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Lake One

AUGUST 13, 2020

With 54% of consumers wanting to see more video content from a brand or business they support, you need to be sure you’re one of those brands or businesses or your competitors will. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media. Image Source: Oberlo.com. Show me the money!”

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Are you just adding to the junk?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example. Content Marketing 2016 & SEO.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Vidyard

MAY 23, 2018

You’re probably already familiar with YouTube annotations—here’s how you can leverage those, along with more sophisticated video CTAs, to generate demand. Instead of passively consuming your video content, interactive video CTAs allow you to point your viewers to a specific action you’d like them to take. Let’s dive in.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

FMG Suite

APRIL 3, 2020

If you aren’t sure what content to share, we have created a new section in the FMG Suite content library entitled “Timely Content.” GoToWebinar & Zoom for lead capture . Upload the video to YouTube or Vimeo, then take the embed code and place it on your FMG Suite website. Set up your webinar platform .

Skype 86

Skype Work Management Marketing Management Webinar Metrics 86

Industrial Marketing Today

MAY 26, 2011

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. In other words, their content is very product-centric. Post them to your branded YouTube channel.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Vidyard

MARCH 17, 2015

Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off. So eliminate some steps and allow viewers to download your content from right within the video player. A “Learn More” CTA in your YouTube video is a perfect example, just like FedEx does. Learn more!

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas. With New Content. Create a new lead-generation offer.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads?

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

NuSpark Consulting

SEPTEMBER 9, 2012

Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Lead Capture and Lead Nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. The trick is to make it gated content.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Convince & Convert

MAY 14, 2013

He could use that content to draw in more traffic, and more traffic meant more sales. On your own website, you lure new visitors with content. As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales.

Social Media 148

Social Media Marketing Websites Media Marketing & Strategy 148

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

SmartBug Media

FEBRUARY 11, 2021

Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. YouTube (Marketing Hub Enterprise only). You can personalize and edit the content of a template before sending it to a specific list or recipients. You can use lead flows for: Blog subscriptions.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. YouTube Dashboard. Lead Scoring. Lead Profiles. Lead Scout. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Unbounce

JULY 14, 2020

who worked on this campaign drove traffic through a number of channels, from paid advertising on Facebook and YouTube to social media sharing to traditional print ads at ferry terminals and their local airport. We use [landing pages] to help personalize lead capture and conversion. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

QuanticMind

NOVEMBER 9, 2017

These prospects may be more receptive to messaging and content that will help them make their purchasing decision, such as customer success stories that specifically show why your products or services are the best fit for their business needs. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Optinmonster

AUGUST 17, 2021

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. With OptinMonster, you can maximize conversions with personalized and engaging content. Page-Level Targeting: Display offers based on the content your users are currently reading. 5) Leverage Actionable Insights .

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

Metadata

SEPTEMBER 28, 2021

Aim to serve content that attracts or repels—something only your ICP will find interesting and valuable. Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Aim to serve content that attracts or repels—something only your ICP will find interesting and valuable. Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

LeadSquared

JULY 22, 2014

How good is YouTube for reaching out to Tier II audiences? First you need to find out if YouTube as a medium is right for you or not. YouTube is a global medium so there is no Tier I, Tier II, Tier III concept here embedded into the medium itself. I would recommend Facebook and YouTube. Question 3. Question 4.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

B2B Marketing Insights - WE

JUNE 29, 2018

Your content and SEO efforts will compound over time. Think “compounding content.”. Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Content is good. Start SEO early. Add an SSL.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Optinmonster

FEBRUARY 27, 2024

Optimize your content based on the findings to drive more traffic to your site. Semrush also offers other tools to help you improve your on-page optimization, build a content strategy, and refine your link-building strategy. Then you can create blog posts addressing those questions to flesh out your content marketing strategy.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

LeadSquared

MAY 21, 2013

1) You can Use them for Lead Capture from Facebook Ads. This allows you to create a form for lead capture and insert it in a Facebook custom app. You may be do this by running Facebook ads ‘or’ by sending traffic organically to your Facebook page from your website, YouTube Channel etc). .

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Webbiquity

SEPTEMBER 6, 2022

Customers’ purchasing decisions can be significantly influenced by your video content. for services such as creating quality content for clients). Videos are excellent learning tools because they capture our attention both visually and audibly. Image credit: Brands&People on Unsplash. Videos encourage user interaction.

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302