Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. If a content management system (CMS) requests access to an API, the CMS serves as the API's endpoint. Do the research on your own.

API 51

API CMS Development Work Management Budget Programs 51

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Instead, you have to require your team to take those brainstorm ideas and turn them into actual hypotheses based on research.

Process 28

Process Ad Building Wiki Landing Pages 28

Hubspot

JULY 19, 2018

Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them. Learning Goals: Learn how to optimize a new post from scratch based on both the SEO Insights Report and my own competitive research. Theme: Be a Contributor.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. 1) Keyword Research. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. It fuels our whole marketing strategy, after all!

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

AUGUST 12, 2013

Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". You''ll probably need a social media app like HubSpot or Hootsuite to do this. Just get them to that next iterative step along their research phase.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

JULY 9, 2012

Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows. They answer a true dilemma, have several actionable tips or pieces of advice, and take some research to get right. Research Quickly.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

JANUARY 11, 2011

Many have dropped their old roles of content interrupters for new ones as content creators. If you don’t have access or budget to use a web developer to do the initial research, you will have the second option—to do the research yourself. Connect with HubSpot : Don’t panic. Reverse It.

API 28

API Budget Programs Wiki Paid Search Agency 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. First, you could do some research to see if there are any established industry marketing benchmarks out there to compare yourself to. In other words, they need to figure out people's perception of what HubSpot.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. Beyond that, Sprout also serves as the home base for all of your external social content. Team chat tools. Confluence.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Hubspot

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. Increasing the number of certifications held by each student (HubSpot Academy). Growth Hacking Examples. Objective/Hypothesis. Objective/Hypothesis.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. I’m sure I forgot a few. Feel free to chime in if I did. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. Again, using humor as a hook and then using relevant content in a more informal setting.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus. Image Source.

Case Studies 339

Case Studies Content Case Study Statistics 339

Hubspot

MARCH 21, 2013

Before you go to an event, do some research to see who's attending. Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. The problem?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 1) Research the space in-depth. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page.

Planning 28

Planning Product Tips Buyer Personas 28

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter isn’t just for the birds anymore.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What I’m about. I hadn’t even talked to her on the phone. Want to talk? wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convert

MAY 9, 2023

I’ve consulted for several clients as well as run experiments at HubSpot and Workato. I tell content marketers the same thing: you’ve got to prove your case and build a vision together. For what it’s worth, building a model like this should be a core part of your research and planning process anyway. Present the case.

Buy 64

Buy Lead Ranking Budget Programs Tips 64

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 6, 2017

Dbot was made for seamless security, and automatically monitors Slack conversations -- quietly, in the background -- for instances when users need to be warned about malicious content. Meet GrowthBot, your personal sales and marketing research assistant. Scaning URLs and IP addresses within these conversations. 4) Growthbot.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28

chiefmartech

SEPTEMBER 29, 2019

A sales enablement team using an interactive content tool to create assessments. A market research team using a gift card delivery service for participants. HubSpot’s Customer Code is a great example of this. An ABM tiger team experimenting with a publisher’s buyer intent service.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. An example is with HubSpot’s form builder. User research. Tip 12: Don’t forget the pre-click experience.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Hubspot

JANUARY 18, 2016

With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career.

Startups 28

Startups Work Management Wiki CMO 28