Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits. Buyer beware.” That’s why I’m not the biggest fan of the one-call close.

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Hubspot Process Verticals Marketing Prospects 84

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this content offer great? A few things.

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B2B Marketing Examples Content Marketing B2B 100

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

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Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

AUGUST 10, 2020

This is especially true for social media content. When the colors, text, and photos all fit, I find myself going through all the content because it's so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?"

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Hubspot CMS Development Work Management Buzz 101

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Furthermore, they are freed from the hassle of scouring multiple websites to gather buyer information and then manually summarizing it." Let's dive in. AI will level out the playing field.

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Hubspot Lead Ranking Outreach Lead Scoring 70

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

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Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Kaon

SEPTEMBER 16, 2015

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Formal to Informal. Static to Dynamic. Monologue to Dialogue.

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ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

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Paid Content Top of Funnel Work Management Marketing Management 92

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

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Tools Content Marketing Content Work Management 125

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Know your audience. Plan ahead.

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Tips Marketing Proposals Peer-to-peer Case Studies 100

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate.

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Marketing AI Hubspot Product Tips 64

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

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Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A How to Run a Virtual Brainstorm. Give your team a headstart.

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Work Management Hubspot Tips Planning 101

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Practice Proper Channel Management. Use a comparison tool on their phone to find the lowest price.

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Privacy Policies Branding Brand Identity Multi-Channel 340

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. By proactively disclosing this and other information, you get to lead the narrative and tell your story your way. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

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Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 86

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

SmartBug Media

AUGUST 1, 2019

Content was updated August 1, 2019. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

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Research Process Planning Marketing Budget Creation 81

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. A company's Twitter account can give you valuable information on its messaging, identity, and mission.

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Research Marketing Automation Services Tips Best Practices 90

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

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Paid Content Research Product Youtube 98

Webbiquity

JANUARY 18, 2024

So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving. So make it count.

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Email Marketing Work Management B2B Marketing Marketing Management 167

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. Your target audience wants answers – they’re researching products and services that’ll solve their pain points. HubSpot’s Marketing & Analytics.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

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Course Content FAQ Long Tail Marketing 98

Contently

SEPTEMBER 5, 2018

Ten years ago this week, I created my first content marketing campaign. As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Gartner has even predicted that in a few years, content marketing won’t be a term anymore because all marketing will be driven by content.

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Work Management Content Marketing Storytelling Content 167

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. So what do HubSpot and TikTok have in common? My TikTok feed is chaotic.

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Branding Brand Identity B2B Paid Search Agency 209

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Long-Form Content.

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Lead Scoring Lead Ranking Content Classified Ads 101

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Wondering why people buy? Unsure where to start?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Navigate the Channel

MAY 19, 2023

Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. How will your content help users solve their problems and pain points?

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Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

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Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

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Opt-in Conversion Opt-out Privacy Policies 67

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

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Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Navigate the Channel

JANUARY 25, 2024

Understanding AI-Powered Personalization AI-powered personalization refers to the application of artificial intelligence and machine learning algorithms to analyze vast amounts of data and deliver tailored content, recommendations and experiences to individual users. Because they frame people’s future. #4:

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Marketing AI Personalization Ethics Privacy 65

Hubspot

JANUARY 30, 2024

Salespeople acting as primary information sharers. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. LinkedIn as ruler of the prospect research process. Why the change?

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Trends Cold Calling Peer-to-peer Lead Scoring 68

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

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Enterprise Management Planning Content Marketing Webinar Metrics 59

SalesGrape

NOVEMBER 3, 2023

With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services.

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Lead Generation Social Media Generation Media 52