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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.

Hubspot Inbound Conference Recap 2 of 9

Kaon

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Formal to Informal. More in depth information about her presentation can be found here from the event.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Below are a few of my thoughts on why it’s so important to make our research available. Information is more valuable than ever.

The 4 Most Useful Tools within the HubSpot CRM

Synecore

Although the purpose of using such software was to make my life as a salesperson easier, I often danced along the emotional lines of frustration and disappointment because the CRM wouldn't store or track the information I needed it to. And then, I was introduced to HubSpot. I had no expections for HubSpot's new CRM at first. As a salesperson, time is money.

CRM 83

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot CRM comes with a searchable database to simplify researching and prospecting, powerful browser and email integrations, and impressive enrichment capabilities. 2) Free Stock Photos. For free.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” Nearly a quarter prefer video content to text. Or that 73% of U.S.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Simple economics.

Best 91

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. This handy tool gives you real-time notifications on how your customers are interacting with your content. For HubSpot users, this data can be saved into the CRM with just one click.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Recent research shows that only 37% of the Inc. Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. blog is one of the best ways to continually produce fresh content for your website. On social networking sites, you give up significant control over your information.

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. The title of the content. Backlinks from other sites to the content.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Content Marketing

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). Content Marketing Findings.

Stats 143

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal. Here’s a real life example of one of HubSpot’s compounding blog posts. What Are Compounding Posts? Now what?

Five Expert Guides to SEO Keyword Research

Webbiquity

Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65 billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Where do the line up exactly?

Spot 109

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye. appeared first on The Point.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Research Tools.

How I Got My First Sale with HubSpot

Synecore

My new boss introduced me to HubSpot and told me to study up on their Inbound Marketing Methodology, as it is a philosophy that Synecore practices. This was literally the first thing I noticed when using the HubSpot CRM for the first time. Killing it with HubSpot CRM. also made myself a point of contact to assist in further research. Sheer panic ensued on my first day.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. HubSpot.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Content means they are naturally a content creator, and they're not afraid of it. How often do they publish content? Is the content any good? Don't overlook this.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

This Week in Content Marketing: Content + Audience for the Win

Junta 42

We also take a look at how email is becoming more important than ever and dissect the latest APAC content marketing research. Our rants and raves include a new content book and our sympathies for poor, poor Mashable; then we wrap up with an example of the week from Pinsent Masons. Get the Content Marketing Benchmark Report. 1.    Content marketing in the news.

How to Conduct Market Research on a Tight Budget

Hubspot

Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. When companies develop an idea, whether it''s a new product or a redesigned website, marketing research is often the first thing cut due to time or resource restrictions.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords. Re-read it?

7 Powerful Ways to Conduct B2B Buyer Research

SnapApp

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. Here are seven key ways to track down data and cultivate buyer research without getting lost in the tech noise: 1. Lead Forms.

7 Powerful Ways to Conduct B2B Buyer Research

SnapApp

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. Here are seven key ways to track down data and cultivate buyer research without getting lost in the tech noise: . 1. Lead Forms .

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Answer: Early stage research and creation of a consideration set. Question: Would it be better if prospects where aware of your company when they started the research process?

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. So what are the secrets to developing content that gets read, shared, and compels action?

Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. How do we stand out in an increasingly dense information world? Mark W.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot.

What Marketers Should (And Shouldn't) Tweet [Research]

Hubspot

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. 9uInJ.

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Content Strategy in 2017 and Beyond. Now what?".

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why would you give away information? Source: Hubspot, State of Inbound 2014. 2.

Ask a Content Guy: How Do I Monetize My Content Marketing?

Contently

For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It goes to show: You can plan out all the research and intelligent content strategy choices, but sometimes you just make a gut decision that works out. usually advise against making content strategy decisions with your gut. Look no further than Contently.