Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. Requiring registration limits distribution and recognition of the content that is supposed to position your company as a thought leader. As companies gain recognition for their perspectives or thought leadership, expectations of the quality of their content increase, and more people are willing to register for access. MORE >>

The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. 1) The title of your blog post is more important than the content, both to draw readers and to optimize its search engine ranking. For more information…”). edgy) helps. MORE >>

Content marketing allows them to restructure and repurpose existing content, like white papers, ebooks and product videos, and present them to buyers at the right stage of the buying process for maximum impact. Content Marketing is Growing for B2B Companies. B2B companies have long relied on content marketing to promote their products, and social media has expanded both the need and the reach of content. B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. New Way to Think About Content Marketing. MORE >>

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. HubSpot ). Content Marketing Findings. MORE >>

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. The Week  (@ TheWeek ) – if you’re looking for content curation in practice and some pretty excellent coverage of all the news across just about every category,  The Week  fits the bill. Content Marketing #CMI content curation MORE >>