Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

ClickZ

AUGUST 21, 2019

Currently, just one in five organizations effectively personalize their content at scale. The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case.

Organization 105

Organization Personalization Effectiveness Forrester 105

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. It is creativity and data, human and technology.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Content is the new currency. Content is how you take back control of the sales process.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. How can intent data be used to create more targeted and relevant sales outreach? Timing plays a critical role in creating more targeted and relevant outreach as well.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

PathFactory

NOVEMBER 9, 2021

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. Intelligent, AI-driven content and automation is the future of B2B digital marketing.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. Keep It High-Level. Don’t do it. Tell Your Story.

Ad Building 78

Ad Building Forrester Content Storytelling 78

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? CX needs better content data; it needs Content Intelligence. Content is now mainstage – literally**.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

KoMarketing Associates

FEBRUARY 13, 2020

Offer high quality and interactive content. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. How to Effectively Draft Knowledge Base Content . Step 4: Look at the Existing Forms of Content.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

PathFactory

APRIL 29, 2020

It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. Everyone is searching for more information to educate themselves and prepare for this new way of life. There is no question that it’s relevant for today. It’s with all content.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Why we care.

Account Based Marketing 108

Account Based Marketing Top of Funnel ABM Buy 108

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. – Christi Olson, Microsoft.

SEO 133

SEO Lead Ranking Lead Scoring Top of Funnel 133

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

PureB2B

APRIL 20, 2016

For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. As you brainstorm content for this stage you need to help nudge your prospect on to the correct path. The Demand for Content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. As you brainstorm content for this stage you need to help nudge your prospect on to the correct path. The Demand for Content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Madison Logic

AUGUST 2, 2023

 With more personalized content and messaging, you can establish a deeper connection to build brand awareness and trust. However, true personalization goes beyond just addressing a customer by their name. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

JULY 16, 2019

These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy. say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester. In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Principal Analyst, Forrester Research. Education is the great equalizer. Impacting education at the cross-section of Tech, Art, and Media. You do you.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Onalytica B2B

MAY 10, 2017

Now, this is all well and good, but we need to take the next big step and educate the industry on how to get started. If you see a relevant tweet or a piece of their content, like, re tweet, share or comment on it. Just ensure that they’re entirely relevant and of interest. Need help discovering your influencers?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

FEBRUARY 28, 2019

Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. of Content Shared.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Elevate Your Content. One of the most effective B2B lead generation tactics is content marketing and syndication. It is also estimated that the content marketing industry size would reach $417.85

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sword and the Script | B2B

SEPTEMBER 24, 2020

Buyers say relevant content is key Relevant content plays a larger role in the new buying cycle. Some 70% of B2B buyers said “relevant content that speaks directly to our company” was “very important” in the survey. Part of relevancy is speaking to business problems unique to a vertical market.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

You’d do an internet search , and about 20,000 items came back as “relevant”? But now, with content and context-based search, you can pretty much be guaranteed that the information you search for will show up on the first page of your search results. There was no real rhyme or reason to the search results you got back.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Brandpoint

JUNE 18, 2020

Instead, you must regularly revisit your marketing tactics to ensure they’re still relevant to the post-COVID world and its constantly changing challenges. As such, they’re investing in targeted, well-written content to provide customers with information that helps move them through the sales funnel. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . No, thanks, pal. Requests by Industry Over a 6-Month Period.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126