seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

SendX

MAY 14, 2020

Email list segmentation increases engagement since the content is relevant to a specific group of recipients or subscribers. To learn more about what you do, to get freebies, to stay updated with the latest and relevant happenings, etc. That means that not all want the same content or offers. What are they looking for?

Segmentation 342

Segmentation Practices Best Practices Click Rate 342

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. By consistently offering valuable information to users on Twitter, B2B marketers build a strong brand reputation that increases both the size and effectiveness of their audience. Show Your Brand’s Personality.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 19, 2017

It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. Content marketing is about much more than creating content, although that’s certainly part of it. Focus on content measurement.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JANUARY 8, 2015

In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

FEBRUARY 16, 2017

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. You will have to raise your CPC when running more “niche” content.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. This is where understanding your target audience is so important.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

KoMarketing Associates

FEBRUARY 10, 2021

As Ryan Young explains in his article, How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers , “Google says ‘featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first.’ For most queries, though, content will only be pulled from major news sources.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Distribute & Promote Content. Initial Content Distribution. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Biznology

MAY 17, 2018

What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video content has far more multi-use potential than most people think.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Biznology

FEBRUARY 20, 2017

People are using it to post and share a variety of content. The messenger apps are increasingly used for engaging in direct online communication. Social media platforms became the new competing grounds where companies created awareness and build an online presence. Understanding the relevance of knowledge management.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

KoMarketing Associates

SEPTEMBER 1, 2015

The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Brilliant keyword research attempts to get into the minds of prospects and customers, uncovering needs and desires, yielding insights that can help you create more meaningful, compelling content. SMX East 2015.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. For Twitter, use private Twitter lists to assemble relevant information streams.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Only B2B

FEBRUARY 9, 2018

5 Smart Strategies For Content Syndication. Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Why content syndication? Syndicate content on LinkedIn.

Lead Scoring 95

Lead Scoring Lead Ranking High Quality Lead Advertising Mediums 95

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Valasys

JULY 24, 2019

The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. Videos Outperform all other Types of Facebook Posts: 87% of online marketers use video content.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) So who writes the web content? That’s a good question. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. In a blog post I previously wrote , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course.

Facebook 172

Facebook Tips Advertisements Advertising 172

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Outgrow

DECEMBER 17, 2020

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID. Amidst the COVID 19 mayhem, content marketers responded quickly to the changing nature of business-customer interactions. And it’s time to reveal them.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229