ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Outbrain

NOVEMBER 16, 2022

With Dynamic Search Ads , Google enables you to expand your potential audiences via search, automatically generating ads based on your website pages and content that match search queries. When users are inside LinkedIn, they’re in “professional” mode and will view ads and read content with a different mindset. per click, $6.59

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Content is Still King. It is often said content is king when it comes to the web. However, any old content will not engage prospective clients.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. of all website traffic. of all website traffic.

SEO 207

SEO Lead Ranking Lead Scoring SERP 207

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Content Marketing. Public Relations (PR). Pay-per-click (PPC).

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. They create valuable content. They leverage social media.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Digital B2B Marketing

DECEMBER 1, 2011

Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Only two people told me they liked the ads or the ads were relevant. Both are marketers. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Only two people told me they liked the ads or the ads were relevant. Both are marketers. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Webbiquity

JULY 30, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. A solid website will also be key to managing other aspects of your online marketing strategy.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Is there enough consistent and diverse content to share?

B2B Marketing 290

B2B Marketing B2B Thought Leadership B2B Thought Leadership 290

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. More people find you online.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. If a picture is worth a 1,000 words, then interactive content is priceless.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But before we begin listing the reasons, let’s first see what content marketing is. . But why is that? .

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Velocity Partners

JUNE 14, 2023

Which is why it’s so detrimental when marketers overlook underperforming parts of their campaigns, simply because ​they seem insignificant, complicated, or too counterintuitive to argue against. Gated content. The counterproductivity of gating content Imagine you’re in a hallway, two doorways to either side of you.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 88

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Hinge Marketing

JANUARY 12, 2016

In any case, your firm must have solid differentiators, focus and relevance, or you wouldn’t have made it this far. Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates. Keyword Density.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles.

Social Media 124

Social Media Media Tips Best Practices 124

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Know Your Audience.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? ” — B2B PR Sense Blog.

Tools 100

Tools Best Practices Enterprise Management PR 100

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Ranking Lead Scoring B2B Thought Leadership 144

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. What Is Top-of-Funnel Content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120