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Writing Better Content: An Emotional Pathway

Writing on the Web

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. You might want to use some statistics here.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

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Content Marketing with Videos: Free Webinar

Writing on the Web

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. How to decipher YouTube’s statistics program to create better videos. Content Marketing Videos: Speak to Problems First.

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Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. How to decipher YouTube’s statistics program to create better videos. Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video. Tweet This!

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Email this to a friend? Subscribe to the comments for this post?

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

An eCommerce Edge These statistics beg the question: Why does Pinterest have an eCommerce advantage? Truthfully, many social networks are still haunted by what happened to Digg, a once-huge social network that destroyed its following by trying to monetize too quickly. More than 75% of Pinterest traffic comes from the mobile app.

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