That’s because proactive companies are constantly developing customer content that addresses customer challenges. But if your teams aren’t in constant communication, you can end up crushing your customers with redundant content. In content marketing there are signs you’re doing too little or too much. The same is true with customer content. Here at Eloqua we recently participated in a nifty process to identify gaps and overlaps in our customer content called a Brown Paper Exercise. Mapping out customer content makes it easier to spot overlaps and gaps. MORE >>

There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. Magazines have always been good at creating content, re-purposing content, and planning ahead, but for B2B marketers this hasn’t always been the case. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust. Better Content. Digg this! MORE >>

Lijit Search lets readers search the content on your site — can also support ads for your site (search and content-related). ShareThis provides links so your readers can share your content on various social networks. Wibiya Toolbar adds a bar at the bottom of your site which has links for sharing your content on social media, as well as a message (among other features). For example, ask visitors from Digg to Digg your post. I’ve been using WordPress for several years now — I’m a big fan. Disqus Comment System. Lijit Search. MORE >>

Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. It’s also helpful to ask other people to contribute content. With a combination of strategies you can create the required amount of content more quickly and with less effort. Content creation will always be labor intensive. However, I hope this post gave you some ideas to share the workload, and make it easier to create the amount of content that you need. Digg this! Guest Post. MORE >>

In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. The Best Social Media for Brand Exposure: Facebook Twitter LinkedIn YouTube Digg Tumblr The same logic applies here. SEO: Flickr YouTube Digg StumbleUpon Tumblr Don’t count on any of these sites as the cornerstone of your SEO strategy. And if you don’t? The winners in each quadrant? MORE >>