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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Inbound marketing represents a major investment for B2B marketers.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Digg this! 2011). Authentic.

Content Checklist: Don’t Publish Without It

Writing on the Web

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. It defines valuable content using five benchmarks: Findable                               .

Images are now mandatory in social media content


Now, illustrating your content is not just preferable, it’s mandatory.  If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril. Blogging Graphical Content Internet Marketing Rich Content Social Media Marketing Social Sharing Android Facebook flipboard Google google reader ios IPhone New York Times twitter

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Digg this! Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video. Attracting Clients Content Marketing Content Marketing with Videos Online Marketing Teleclasses & Seminars content marketing with videos Tom Antion video marketing webinars

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Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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Are You Committing Content and Social Media Sabotage?

Vertical Response

Was this very well known website (which shall remain nameless) really making me work this hard to share its content? wanted to share this content ASAP with one click, but I couldn’t. You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. Bottom line: Test this out with your own content.

Content Marketing with Stories: Better than Facts

Writing on the Web

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Your online content should be no different. Digg this! Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe? story is all about context. case study. Tweet This!

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. It not only analyzes your blog writing for keywords and SEO-friendly content, but makes suggestions on how to maximize keyword usage. Lists (much like this one) are great for both SEO and content purposes. Your reader’s needs should always come first because ultimately, as the old adage goes, ‘content is king’. Digg this!

7 Quick Ways to Curate Industry Content for Your Blog


But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. That curation sometimes turns into content on its own, or it simply helps inform marketers so they can create content that''s up to date (cutting edge, even). Digg: Search URL to add content. Blogging

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website.  Of course, it doesn’t work that way. Consider creating a marketing campaign for a resourceful blog post that can lead the targeted users to both thumbing up your content and checking out your website. And I’m not alone.

Content Marketing with Videos: Free Webinar

Writing on the Web

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Digg this! Will be recorded!). link].

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Should businesses follow Google’s lead and turn to other methods to push out content? These channels push the message out.

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Neuromarketing and How Content Marketing Works

Writing on the Web

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Digg this! Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Digg this!

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. think this is one of the hardest things for busy professionals to communicate in writing content for the Web. think this is one of the biggest challenges people have in publishing content on the Web: telling their own stories. 

Best Content Marketing Guides, Tips and Tactics of 2010


How many times have you heard the expression “content is king?&# Great content fills a need for both the consumer and the producer. So how do you produce great content? How do you maximize your return on valuable content? How much content is “enough?&# How can you optimize your content for search? Content Marketing Strategy and Tactics.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!&# ~ Ann Handley and C.C. Content Rule #2: Insight inspires originality. Why are you creating this content?

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Are Your Content Readers Thinkers or Feelers?

Writing on the Web

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. You can appeal to their emotions, their sense of caring, and write content that is well-rounded and appeals to both the feelers and the thinkers. Digg this! Mental Skills Make Better Content Writers. Blog this on Blogger.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). What content did they ask you to contribute? Digg this! What makes good website copy?

5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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17 Ways to Succeed in Viral Content Marketing


Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content:  .

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! What’s been your experience with mapping content to the sales funnel or buyer types? Digg this!

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Or, we hire a writer to do that for us, and buy ready-to-publish content that’s full of research and facts. Digg this!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Digg this! Related posts: 3 Easy Tips to Target Readers with Your Content.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? ET: Time Saving Tips for Content Marketing Results. Time Saving Tips for Content Marketing Results. How to use ready-to-publish content to get the best reader responses. Digg this! Or your blog? Get known.

High Quality Content Sites Is What Google Wants

Writing on the Web

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#. Produce varied forms of content. Digg this! Hire a good writer.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. My point is that if you’re going to learn to be a master content writer , you’ve got to learn how to tell stories that engage your readers and inspire action. Digg this! Related posts: Content Marketing with Stories: Better than Facts. Content Marketing Favorites: Telling Stories.

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Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  Emotion and narrative … Remember these two crucial keys to content marketing. I’m going to take a broader view and relate narrative to branding. Digg this!

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. The choice is really yours but at least you know how to plan for the proper amount of content. Digg this! B2B Marketing Content: Lure or Lasso? Which was an interesting statistic no doubt for many of us in business today. Tweet This!

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. For many content creators, writers, bloggers, that is risky. Digg this! Sadness. Enjoyment.

What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Webinar Replay : We discussed this on the Time-Saving Tips for Content Marketing Results Webinar last Wednesday. Digg this! Engaging Content: Start with Why.

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