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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. Although you have a large email list, some subscribers might have blocked your content or chosen to unsubscribe.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data? This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them. High-quality CRM data is a pillar of email deliverability.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

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Content Brief

ClearVoice

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

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How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder.