content-marketing-solutions 
KoMarketing Associates
JUNE 7, 2023
Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.
Marketing Insider Group
JULY 8, 2020
Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. But what if your content could get ahead of the problem curve? Your content can do the same for your customers. I can’t say it enough.
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Launch Marketing
AUGUST 3, 2022
Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.
Scoop.it
FEBRUARY 22, 2024
That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.
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Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Contently
JUNE 25, 2020
In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. That promise was flawed.
Biznology
JUNE 11, 2018
I’ve written in the past about the importance of selling solutions rather than stuff , but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. You have to sell solutions. Their problem, their position, their market.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel.
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A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.
Speaker: John Barrows, CEO, JBarrows Sales Training
As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing.
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