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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity. This allows for improved and more usable results.

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Mastering the Art of B2B Product Launches: Insights from Marketing Executives

Launch Marketing

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

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3 considerations before leaving your martech vendor

Martech

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Has your vendor changed their product or marketing strategy? Have you sensed that your martech solution or vendor is losing interest?

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Best Lead Enrichment Tools for 2024

DealSignal

With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. This is where lead enrichment tools come in.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Act on that.

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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. Segment by product line. If your product lines or business units are mutually exclusive, define a TAM for each. That’s bad.

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HubSpot’s October releases: A manager’s guide

Martech

See the average time it takes for contacts to go from one step to another. The feature was announced at INBOUND22, where Nicholas Holland, general manager of Marketing Hub and VP of Product, said individual customer journeys can be fragmented and unpredictable, but you can see a clearer path if you track a similar group of customers.