SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Sales Engine

MAY 19, 2016

The necessity of lead intelligence It used to be that a good sales rep could walk in the door of the business, meet the prospect in a conference room, shake hands and see around the office. An experienced sales rep could read eye contact and body language and would pretty much know the challenges that the business faced.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 109

Work Management Marketing Management Training Vendors 109

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Like so much in email marketing, it all depends….

Webinar Metrics 47

Webinar Metrics Email Marketing Planning Budget Programs 47

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 96

Design Trends Marketing Websites B2B 96

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. Restructuring CSS after a new template causes theme issues.

Digital Asset Management 107

Digital Asset Management Cost per Lead Work Management Paid Search Agency 107

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. For example, say you deliver an email follow-up to people who attended a webinar.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

B2B Marketing Directions

JUNE 7, 2020

The business professionals who use the NetLine platform share information about themselves and the organizations they work for in exchange for access to the content resources provided by NetLine's clients. Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019.

B2B 75

B2B Content Webinar Metrics Trade Show 75

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Sales Engine

JUNE 30, 2016

Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements. If someone has downloaded your white paper, that simply means that they are interested in that topic. Does this sound familiar?

Sales Qualified Leads 120

Sales Qualified Leads Allocation Marketing Qualified Leads Lead Ranking 120

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

KoMarketing Associates

DECEMBER 5, 2018

As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. SEO practitioners and resources often refer to components of an HTML hyperlink when illustrating best practices and factors that have an impact on SEO, link “visible / anchor text” as listed above.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. A useful framework for content strategy. Different versions of videos.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

SmartBug Media

JANUARY 30, 2020

Create a Channel Marketing Strategy. The way you market through your partners is just as important as the way you target your own audience. The first step in your channel marketing strategy is to double down on your best partners. A channel-focused branding strategy will produce the most ROI from your marketing efforts.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Do you have a resource from your sphere to share? Via BtoBMagazine. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

B2B Marketing Directions

JUNE 13, 2021

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the NetLine's platform. Registrations for live virtual events grew by a staggering 2,660%. hours, up from 28.5 hours in 2019.

Business 52

Business Content Bandwidth Trade Show 52

Hinge Marketing

MARCH 15, 2017

It could include anything from co-producing webinars to actively marketing each other’s services. To benefit from a strategic relationship at any level, firms can’t be direct competitors and they must serve the same audiences, at least in part. Offer a free white paper or research report in each email you send.

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

NuSpark Consulting

SEPTEMBER 7, 2016

As such, they have a deep understanding of technological complexities and can rattle off an alphabet soup of acronyms; however, they may not have a strong understanding of business strategy. First, the CIO becomes aware of your company or your technical experts, then he downloads your white papers, guides, and views your webinars.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. Here are 5 ways that incorporating speaking into your marketing strategy will benefit your firm: 1. White papers. Try these strategies: Ask to get a list of attendees.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Convince & Convert

MAY 20, 2014

Why does this group warrant additional strategy? Get out a blank piece of paper, rip a corner off, and write a one-word value statement for your solution. Once you’ve done that, here are some things to keep in mind while developing your strategy and creating your content. The C-suite WANTS to hear what you can do for them.

Peer-to-peer 147

Peer-to-peer Ad Building Content Lead Scoring 147

Directive Agency

FEBRUARY 28, 2022

The more secrets you could keep about your process and business strategy, the better. According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. . Even better.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Content4Demand

DECEMBER 17, 2019

I first encountered this at an early Content Marketing World conference. I also remember he was the only person at the conference talking about blogs, but since then blogging has become an official part of SEO strategy — for example, SEO agencies such as ContentMender recommend an “aggressive blog strategy.”

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

NuSpark Consulting

FEBRUARY 25, 2012

Not having the time or resources to produce enough content. Producing enough relevant content targeted to specific audiences and personas. Lack of internal process and plan to implement a content marketing strategy. We watch webinars, view videos, and go to content conferences. Email Marketing Content.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Hinge Marketing

MARCH 28, 2016

In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. of firms said they would dedicate external marketing resources to the effort. So what are the top strategies for getting referrals? Getting More Referrals.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

ClearVoice

MARCH 6, 2020

It’s called a SWOT analysis, and it’s designed to give you actionable insights that can help you upgrade your business by providing valuable, actionable information to help you, your team or organization establish a strategy to achieve your goals. This will help you decide what to tackle first when creating your strategy.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Chris Koch

MARCH 19, 2010

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. By engaging, we can share links to the various other forms of marketing content that we produce, such as white papers, events, Webinars, etc.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

SnapApp

AUGUST 21, 2014

But a lot has changed in five years, and at the MarTech conference, there were over 400 unicorns ready to learn how to become better marketers and use technology to solve problems - not have it create more of them. The risk of trying something new was a core message of the conference. What do you call a marketing technologist?

Conference 48

Conference Paper Marketo Interactive Marketing 48

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Totty told me in interview, “The focus of my role has morphed into content strategy and creation. ” And I say “Yes!

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50