Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

MarketJoy

JULY 17, 2020

They might be planning for virtual conferences, online meetups, and webinars. In the end, you get a bargain, you help your favourite conference, and you get valuable leads in return. . Maybe the organizers of the event you intended to attend aren’t in the position to hold a virtual conference. RUN YOUR VIRTUAL EVENT.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders. ”-Sonia Simone.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. One of the best ways to establish these professional connections is through LinkedIn. LinkedIn is great for search engine visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Trade Press Services Newsletter

NOVEMBER 2, 2023

Here are seven ways to actively promote your accomplishment: 1. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” All of this might feel a bit too self-promotional for some.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Top Rank Marketing

NOVEMBER 8, 2023

Stay on top of the latest technologies and changes in the industry (obviously), but also make a concerted effort to *show up* and network at industry conferences (speak if possible!) Morgan Lippitt has been promoted to Head of Global Product GTM, LinkedIn Ads , at LinkedIn *. Try to write for industry publications.

B2B Marketing 137

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 137

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Attending virtual conferences is one way to gain exposure within your industry. It still makes sense to keep an eye out for relevant conferences as the year plays out.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. You can connect with Taylor McKnight on LinkedIn and Twitter.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. Okay, okay, that last one is a little self-promotional.

Conference 87

Conference Peer-to-peer Marketing Management CMO 87

Marketing Insider Group

JUNE 14, 2021

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. You can also promote the same video on the same platform various times throughout the year so new followers will see it and engage.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. ” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. You need to share your offer, guarantee, promotion, etc. Develop a Cross-Promotional Marketing Strategy. Promote on Facebook or LinkedIn using targeted paid advertisements.

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344

B2B Marketing Traction

MAY 11, 2015

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Promotion 100

Promotion Campaigns B2B Marketing Product 100

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Launch Marketing

OCTOBER 31, 2018

This week we’ll be discussing LinkedIn – a popular social network for professionals to showcase their work history and network with colleagues and peers – and how individuals who work in a B2B setting can leverage LinkedIn to network via LinkedIn Groups. Why Use LinkedIn Groups? Engaging in LinkedIn Groups.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Hubspot

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Conference 81

Conference Template Customer Satisfaction Contacts 81

Contently

NOVEMBER 2, 2016

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Since I was going by myself to cover the conference and promote my freelance work, I knew this was the perfect place to test my networking skills.

Conference 60

Conference Network Marketing Internet Marketing Marketing & Strategy 60

The Forward Observer

OCTOBER 27, 2023

As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Martech

MARCH 31, 2023

Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 116

Work Management Marketing Management Training Vendors 116

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. followers) LinkedIn : JenCapstraw (4.3K followers) LinkedIn: KathPay (7.4k

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Linkedin (if it’s a business event). Plus, every conference has the same MVP attendee: some guy named Google.

Buzz 155

Buzz Social Media Media Conference 155

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

InsightSquared

MARCH 9, 2020

In fact she’s been listed as the #1 B2B Sales Leader to Follow on LinkedIn, one of the top 7 Most Influential Sales Thought Leaders of 21st Century (Salesforce), and one of the top 20 Social Sellers (Forbes). Looking for sales leaders to follow for inspiration and best practices? Jill Konrath. The journey is never a straight line.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Biznology

MAY 22, 2019

Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference. It’s inauthentic, self-promotional, and your audience is skeptical of it.

Business 132

Business Conference Advertising Agencies Social Media 132

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Trade Associations and Conferences. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Contently

MARCH 26, 2021

It allows us to sit on conference panels, telling our colleagues that precise marketing attribution is possible, as long as you close your eyes tight and click your heels together three times. For instance: Using LinkedIn and Twitter ads to reach your audience with ungated, top-of-funnel content that makes their lives better.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The Boundless Digital Invention vision outlined at Optimizely’s conference might seem like something nice to aim at one day. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . A few years ago, “video,” in regards to social media marketing most often meant uploading a promotional video onto your main wall or newsfeed.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Salesforce Marketing Cloud

APRIL 22, 2024

It’s always smart to keep a running file of your greatest accomplishments so they’re on hand if needed for performance reviews, promotion conversations, and simply keeping track of your wins. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. Influencer Marketing Influencer marketing yields a much higher ROI than other forms of promoted content.

Work Management 101

Work Management Marketing Management B2B Marketing B2B 101

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. In many events or conferences, they don’t have an established core audience that would come back year after year.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83