The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? What you can do, though, is send an email asking if they’d like to receive your promotional content.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will key customers, prospects, and media be attending this trade show? Will there be speakers I can really learn from at this conference?

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task. Licensed research is up for the task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Someone who us doing a great job with this is my friend Marcus Sheridan on Linkedin. Having a Point of View. Between us, I struggle with this one.)

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

Social Media 139

Social Media Webinar Metrics Media Marketing & Strategy 139

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. One person might respond best to a LinkedIn message. Go Beyond Email Invitations.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Envy

MARCH 25, 2019

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. Intent data for prospecting.

Trade Show 163

Trade Show Product Planning Intent Data 163

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Marketing Insider Group

SEPTEMBER 17, 2013

This was the biggest marketing conference I have ever attended. Most executives think marketing is the same things as advertising or promotion. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Valasys

JULY 8, 2020

” Professional networking platforms such as LinkedIn are an important part of B2B sales strategy for startups, whether they operate in a physical or virtual environment. Most of the real-life LinkedIn network of experienced account executives are interconnected with each other.

B2B Sales 59

B2B Sales Contacts Top of Funnel Marketing & Strategy 59

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Not all conferences or events will post attendee information but many will. Headed to a show? Pitch to Speak.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

Pam Didner

SEPTEMBER 16, 2020

Offer digital space (landing pages/contact forms) on your website to continue sales reps’ activities from trade show booths and conferences. Understand how different formats of content are used online or in virtual conference calls in the current environment. Content Marketing. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Engagio

MARCH 25, 2019

Watch for prospects viewing your LinkedIn page or commenting on your insights. LinkedIn Sales Navigator allows you to connect to potential leads using an algorithm that makes recommendations based on your profile. Promote registration for a new webinar by providing a CTA in the email signature. Direct Mail Doesn’t Have to Suck.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Hubspot

JUNE 20, 2018

Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hinge Marketing

MAY 23, 2019

Buyers may not be at your conference or stop by your booth. Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. Have you ever received an email or LinkedIn message from someone who was attempting to personalize but got your personal or company name wrong?

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. If you co-brand this event with an establish research firm, you should be able to leverage that firm’s database and marketing staff to help promote the event and secure registrations. billion websites.

Research 118

Research Co-Registration Branding Brand Identity 118

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Belkins

FEBRUARY 21, 2021

Numerous prospects attend conferences, communicate with fellow experts and make new contacts out there. Trade Shows. Trade shows are probably the most excellent opportunity to meet qualified leads and convert them into loyal clients. Grow Your Social Networks. Core Insights Into B2B Sales Lead Generation.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. While you could conduct interviews in person, it is far more practical to do them by phone (or video conference). .

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Hinge Marketing

JULY 22, 2015

It’s another essential tool to drive engagement and promote your content. For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Editors are wary of content that is too self-promotional. Conferences and Trade Shows. Start small.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can leave a response , or trackback from your own site.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100