Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. For previous Advocamp promotions, Influitive had a 16.1%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. open rate, 0.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

BenchmarkONE

NOVEMBER 23, 2018

Unlike emails, which lack location precision or contextual data, platforms like Facebook and LinkedIn let you initiate contact with prospects based on highly specific criteria. Share and Promote Links to Gated Content. Finally, let’s talk about the best source of leads for B2B sales: LinkedIn. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

NetLine

AUGUST 2, 2023

To maximize your content’s impact, focus on effective distribution and promotion strategies. Instead of negotiating individual commercial agreements, content syndication platforms enable you to promote your content across an entire network of sites that use platforms like NetLine.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Hubspot

DECEMBER 28, 2012

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. 5) Co-marketing Emails. The main draw of co-marketing is to leverage the audience of another company to increase your reach. 6) Internal Updates.

Template 28

Template Email Marketing Co-Registration Planning 28

Engagio

JUNE 2, 2020

You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Not to mention, it’s very invasive.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Not to mention, it’s very invasive.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. We know these investments make people feel better. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JANUARY 26, 2012

Encourage them to turn their email signatures into a marketing mechanism, and they will most likely leap at the chance to sound smarter and help you in your promotional efforts. Wondering what exactly you can promote through your email signature? The least you should promote in your email signature is your company's website.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

Promoting only newly released content. Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences. Oftentimes, this content might be old and outdated. Positive brand mentions count.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 128

Social Media Media Paid Content Conference 128

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high.

Planning 67

Planning Co-Registration Work Management Tips 67

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28