Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will there be speakers I can really learn from at this conference?

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A LinkedIn profile for Seymour. It combined these elements to promote the new brand at the trade show. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. It should go without saying that you need to invite people to an event. Add Some Marketing Magic. Leads trickled in and then wasted away.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: The 7 best incentives for B2B referral programs #5 Generate leads on LinkedIn If you’re not already using LinkedIn to generate leads, you’re missing out! LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

Hubspot

APRIL 28, 2015

So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Valasys

APRIL 22, 2020

These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event hashtags can be employed by brands to live Tweet.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

APRIL 13, 2021

The Victoria Film Commission is a nonprofit with a mission to promote Southern Vancouver Island as a film destination. If you're going the traditional offline path, use LinkedIn to identify the right employee to call or email. Use your proposal to highlight how this event will help them accomplish their goals. A Personal Touch.

Marketing Proposals 84

Marketing Proposals Paid Search Agency Work Management Allocation 84

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. I recognized this could be done better and more efficiently.

Enterprise Management 173

Enterprise Management Work Management Marketing Management Marketing Automation Services 173

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. But what happens when there isn’t a digital component for your in-person conference? Exactly none. Be sure to get reactions from attendees.

Webinar Metrics 130

Webinar Metrics Top of Funnel Planning Advertising Agencies 130

Biznology

APRIL 13, 2020

And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Let’s look at a few of these new tools that marketers can use to drive booth traffic, engage with customers at the event, and follow up effectively to close sales.

Trade Show 163

Trade Show Product Planning Intent Data 163

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Hubspot

SEPTEMBER 3, 2014

Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. You can be an organizational whiz kid and yet if no one turns up for your event, all that hard work is pointless.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars also allow you to record your virtual event, making it available on-demand and allowing you to build your evergreen content library. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Marketing Insider Group

JANUARY 10, 2022

This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business life, and in-person events will almost certainly return in some form or another. 71% of Americans get their news & events from social media ( Social Media Today ).

Ad Building 220

Ad Building Social Networks Social Media Network Marketing 220

Webbiquity

DECEMBER 1, 2020

They enjoy working with big companies because of the credibility that confers. Ice-breaking online as part of influencer marketing program serves the same function as networking in real life. Want them to tweet out something for you or share something on LinkedIn? Give to get. Provide value before you ask for anything.

Enterprise Management 278

Enterprise Management B2B Marketing Work Management Marketing Management 278

SpotMe Blog

JUNE 29, 2023

Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan. What is pharma marketing? How much do companies spend on pharma marketing? 4 challenges with pharma marketing Pharma marketing has changed a lot over the past few years.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Hubspot

MARCH 5, 2012

When planning for the event, keep that in mind, and try to figure out what you can do to grab the attention of passersby. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. 6) Make Connections Before, During, and After Events.

Trade Show 28

Trade Show Tactics Marketing Management Lead Ranking 28

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. This year though, almost every single conference and event has been either delayed or canceled. One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. OK, maybe that’s just me.). (OK,

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Events of all sizes. Set up a unique landing page for each event. Link to the event page from your e-mail signature line.

Social Media 50

Social Media Promotion Media Landing Pages 50

Sage Marketing

OCTOBER 18, 2023

Audience Database, establish a customized audience database based on your marketing analysis and research. Constructing this database doesn’t obligate you to purchase lists; you can use tools like LinkedIn Sales Navigator and other available options. Content Marketing Create value through information.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Hubspot

MAY 1, 2017

For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. A challenge all marketers face is the need for continuous learning over time. Other CRO Tools: HubSpot Marketing Free. Event Marketing. Other event marketing tools: Picatic.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78