KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. Conferences & Tradeshows. ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. The team should ideally consist of a few executive members and in-house PR or marketing people. Closing Thoughts.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities. Make sure there is a space before the question mark. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We This can involve sharing your story through social media, publishing it on your website or blog, getting it published on popular industry publication or business websites, or presenting it at conferences and events.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Conductor

DECEMBER 9, 2019

Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. But brands looking to stand out from the competition are taking a more proactive approach, working to project a positive brand image, regardless of their PR situation.

Work Management 93

Work Management SEO SERP PR 93

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Unless your company has Google-like benefits, you may be challenged to hold an SEO team together.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Biznology

JUNE 7, 2016

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it.

Business 197

Business Enterprise Management Blogger Class 197

Heinz Marketing

MAY 19, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. But I think one of the things that has happened with COVID is companies have stopped doing large conferences. What happens in a sprint mindset is, “We’re going to hire a PR firm. You can even ask Alexa!

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

Martech

MAY 18, 2023

To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. Since LLMs are powered by writing, marketing or PR professionals — not programmers — may develop innovative ways to use the tools.

Marketing AI 93

Marketing AI Paid Search Agency Ad Frequency API 93

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Brandpoint

NOVEMBER 9, 2021

Heck, what will Google want? As Facebook trends older, continues to lose its “cool factor” and keeps taking PR hits, I’m advising clients to mitigate their risk and think about how they can spend less time using Facebook and more time exploring other social networks like Pinterest, Twitter and TikTok. What will our customers want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

KoMarketing Associates

SEPTEMBER 9, 2013

We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. His father owns a PR company here in Boston. With the fall season comes the fall conferences. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Onalytica B2B

DECEMBER 11, 2017

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Moz

DECEMBER 17, 2019

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. At some point, they will be penalized by Google. Digital PR link building. Paid links.

Link Building 67

Link Building Ad Building Outreach Domain 67

KoMarketing Associates

APRIL 1, 2014

Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. It’s no secret that personalized search has become a huge part of Google over the years. References: Up-Close @ SMX West: Time To Think About Life Beyond Google.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. ” Then I go back and do some Googling to keep myself honest, which is good because you don’t get mentally stagnant. What kinds of PR pitches do you like receiving?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Atomic Reach

MARCH 18, 2019

com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. He takes digital PR strategies to a whole new level. He speaks a lot at the conferences and hosts a weekly PPC chat on Twitter.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. We created a Google Form to collect nominations. We knew we were onto something.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

KoMarketing Associates

MAY 1, 2014

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. How you are depicted as a brand is no longer just up to your PR team.

Ad Building 120

Ad Building Brand Identity Branding POS 120

BenchmarkONE

JULY 20, 2022

Patrick Ambron is the founder of BrandYourself , a reputation management tool that allows “you to control what people find when they Google your name.” Mel is a renowned expert in the personal branding realms, and he’s one of the most sought-after speakers at digital PR, personal branding, and digital marketing conferences and events.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Directive Agency

SEPTEMBER 21, 2018

So what you want to do is type in some of the keywords into Google as if you’re your customer. For example, for us, if I wanted to rank better on Google, I’ll type, “ SEO agency ” or “ how to rank better on Google “ or “ SEO for B2B companies. Using Conferences for Link Building.

SEO 71

SEO B2B Best Practices SERP 71

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira. Dr. Peter J.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Biznology

JANUARY 15, 2018

This executive briefing is based on my keynote speech that opened The Conference Board ’s Enterprise Digital Transformation Council in New York. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Briefings on how to accelerate and take the lead.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Paid advertising: Your primary options here are Google ads, social advertisements, and display advertisements, all of which may be used strategically depending on your objectives.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira. Dr. Peter J.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Sprout Social

APRIL 4, 2023

Whether on your website or elsewhere, this is powerful PR for you. Google provides an easy way for you to get Google reviews through a direct link. This reflects well on your company, conferring authenticity to your brand by virtue of this perception. But how can you harness this advocacy and amplify it?

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Conductor

JANUARY 4, 2022

I’m also seeing more and more SEO speakers at conferences, webinars, and events that aren’t solely centered around SEO. How you take care of your brand and the UX your site provides is what Google wants to make more of a factor when it comes to who ranks where. Instant indexation expands to Google.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Google Trends. Google Ads.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59