KoMarketing Associates

JUNE 29, 2016

Why it’s great: This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution. Google Analytics. BtoB Marketing. This group is for all your questions, answers and tips.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He used Google Adsense and gradually began to make money off his website clicks. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. How did you get your start in the industry? The alternative of course, is to advertise. What inspires your blogs? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie Gillette has presented at several conferences with regards to this topic. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

KoMarketing Associates

JULY 16, 2015

It can be that you hop on the phone with one or two SMEs within your client’s organization and hash out some potential blog topics, or that you set up interview times with industry leaders during tradeshows or conferences. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis.

Content 120

Content Marketing Analytics Tools PR Analytics 120

SmartBug Media

MARCH 19, 2021

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd . — John Jantsch (@ducttape) January 5, 2017. VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Programs can be run completely online. Pissing off Google.&# Pissing off Google.&# link] blur Marketing [link] Is It Curtains for the App Store? You know what’s not a good idea?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hinge Marketing

DECEMBER 7, 2017

Firms typically tackle the brand awareness problem by investing in advertising (print, radio/TV, online banner ads), sponsorships, PR and other broadly targeted tactics. That way, people who are interested in their expertise are able to find them with a simple Google search. Without question, this approach works.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0 Plus, it’s free. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0 Plus, it’s free. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2-3, Conversational Commerce Conference (C3) San Francisco, CA: C3 brings together numerous groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. Join MLT Creative and Mark Schaefer for the next B2B Marketing Idea Series Webinar. Find out here!

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free? Because if they charged for it not as many people would register. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 7, WOMMA New York, NY: Join Google, Cisco and Wikimedia as they discuss issues that even the savviest of brands face today.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

As more content floods through all aspects of the web (as well as print and online), we’ll need more brands stepping up to make sense of what we really should be paying attention to. Content curation is as important in the content marketing toolbox as is creation. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Google alerts pull a wide variety of information to you. "How to use technology to really make relationship marketing work?" Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. " Tom Pick's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 7, 2011

David Meerman Scott , author of the bestseller The New Rules of Marketing & PR. It is the new, new, &# alt=&# " /> Marketing and PR.&#. conferences and thousands of books and tons of people who. specialize in this new form of marketing. I had a book come out on that topic, Real-Time Marketing and PR.

Rules 125

Rules PR Planning Paid Search Agency 125

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

Zoominfo

SEPTEMBER 17, 2018

This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149