SmartBrief - Marketing

SEPTEMBER 25, 2023

Too often today, the strategic conversation and discussions around a conference room whiteboard quickly degrade to digital tactics. We must conduct more interviews and focus groups before we create a campaign or a strategic plan. ” This free discussion about reaching the mark with the consumers has sadly become a lost art.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. .” — Liz Demers, Senior Partner Manager, LinkedIn The pressing question now is how do you create those memorable ads?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. I was at a travel conference recently at which hundreds of representatives for hundreds of destinations attempted to connect with hundreds of journalists, producers and influencers. Pay attention to design.

Tips 59

Tips Class Press Paid Search Agency 59

Tony Zambito

MARCH 25, 2011

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. . #1 Let’s talk about audience. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Bluetext

MARCH 15, 2023

And Bill taught me that just a couple of words and just the right photo could make everyone in the conference room fall off the chair in laughter. Followed by a complete spec user experience design presentation that knocked the cover off the ball. Growing up I was always looking for better effects and more intense media delivery.

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

OCTOBER 20, 2020

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. Present Your USP in the Marketing Communication Plan. Brush up on marketing design trends before presenting your plan to clients.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. We're talking about leveraging all the features at your disposal on each social network on which your business is present. The reason for this shift?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

KoMarketing Associates

JUNE 30, 2016

Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for search marketers. Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

JULY 1, 2016

Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for search marketers. Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Content Standard

JANUARY 11, 2019

Surveying groups of people at a conference, for example, introduces segmentation that can skew the results. This keeps you present in the conversation, but gives you ample notes to work from when you’re reviewing after the fact. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. No hinting.

Tactics 98

Tactics Research Content Marketing Planning 98

Sprout Social

FEBRUARY 28, 2022

Look into the people, brands and media outlets that are present in the conversation. Think of it as a speedy alternative to a focus group. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Who’s talking about it? Calm + Naomi Osaka.

Act-On 114

Act-On Brand Identity Branding Social Media 114

markempa

MARCH 11, 2012

You should not ask customers these questions on a social network, on a survey, or during a focus group. She’s also witnessed how this information has supported sales leaders who have come to the conference room table again and again with a customer issue that the C-level dismisses. I’ve seen it happen hundreds of times.”.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Litmus

JANUARY 22, 2021

On how he presents data to different teams (7:40). We had a webinar last week, I think it was, where testing was one of the subjects and one of the issues that a lot of attendees had was just in the best format for presenting that data back to teams and sharing it with teams and just doing that on a regular basis.

Work Management 111

Work Management Marketing Management Multi-Channel SMS 111

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. As always – a great piece Jay. How can I help you?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. You could even turn it into a presentation for live events or conferences. Create weekly, monthly or quarterly reports with business KPIs and goal tracking. Maximize Paid Ads.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Kapost

MARCH 6, 2017

Put together focus groups, surveys, and user interviews to discover valuable information about your target audience. Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

chiefmartech

SEPTEMBER 26, 2017

He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. Old-school focus groups and surveys are ineffective. The Blockchain Marketing Technology Landscape just presents those that are here today. Market Research.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

Contently

NOVEMBER 10, 2017

”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow). Focus groups are great and all, but participants may be eager to make moderators happy.

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

Heinz Marketing

AUGUST 10, 2020

You have to stay present in their mind and you want to keep the emotion high. You want to stay present present in their mind and you want to keep the emotion high. Before I started writing the book, I was at a conference, sat down next to somebody at lunch. But I think you have to do both. Jeff: It’s interesting.

Top of Funnel 123

Top of Funnel Work Management Paid Search Agency B2B Sales 123

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. One of the main problems existing between these two groups is language.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Tomorrow People

OCTOBER 3, 2022

Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. Before the internet, focus groups and interviews could only be held at physical venues.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. Before the internet, focus groups and interviews could only be held at physical venues.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Bluetext

JUNE 11, 2021

Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Segmenting Stakeholder Contacts: Based on a contact’s position in the organization and their activities and expressed perspectives, segment them into groups that should be targeted and messaged together consistently.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. Pretty impressive and lots of lessons for marketers. We are here every week at 11:30 Pacific, 2:30 Eastern live on the Lead Funnel Media Network.

Top of Funnel 53

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 53

Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Source: Blueconic, MarTech Conference. This isn’t traditional research involving surveys or focus groups.

Work Management 123

Work Management Personalization Marketing Management Marketing AI 123

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. This type of information is best gleaned from surveys, focus groups, and other tools that enable deeper probing into opinions and tastes.

Research 96

Research Work Management Marketing Management Verticals 96

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Heinz Marketing

JULY 22, 2019

And every episode of Sales Pipeline Radio is always available past, present, and future at salespipelineradio.com. We would hire a formal research firm, and we would spend a ton of money, and there’d be focus groups involved. So thank you so much for listening. Today is absolutely no different.

Top of Funnel 64

Top of Funnel Long Tail Marketing Statistics Customer Surveys 64

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). View more presentations from HubSpot Internet Marketing. I don't do public presenting for a living at all.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Hubspot

APRIL 20, 2015

They’re attending conferences and expos. Some of these alternatives include sponsoring charity events, sports tournaments, and concerts, as well as participating in industry conferences and conventions. When I casually presented this idea to one of my friends, his response was almost instantaneous: “Marlboro Greens!

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28