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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.