Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We

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SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. It can also have UX benefits during presentations, keynote speeches, as it’s often easier to read subtitles than to split your attention between the presenter and a translator. . Focus groups.

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ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. I was at a travel conference recently at which hundreds of representatives for hundreds of destinations attempted to connect with hundreds of journalists, producers and influencers. Pay attention to design.

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Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Social media is the new PR.

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

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Webbiquity

OCTOBER 20, 2020

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. Present Your USP in the Marketing Communication Plan. Brush up on marketing design trends before presenting your plan to clients.

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Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. As always – a great piece Jay.

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