SmartBrief - Marketing

SEPTEMBER 25, 2023

Too often today, the strategic conversation and discussions around a conference room whiteboard quickly degrade to digital tactics. We must conduct more interviews and focus groups before we create a campaign or a strategic plan. That is consumer advocacy or word of mouth. I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sprout Social

FEBRUARY 28, 2022

Look into the people, brands and media outlets that are present in the conversation. Think of it as a speedy alternative to a focus group. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Who’s talking about it? Calm + Naomi Osaka.

Act-On 115

Act-On Brand Identity Branding Social Media 115

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. As always – a great piece Jay. How can I help you?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. Pretty impressive and lots of lessons for marketers. We are here every week at 11:30 Pacific, 2:30 Eastern live on the Lead Funnel Media Network.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84