Tony Zambito

MARCH 25, 2011

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. When you create a survey, you want to be intentional about the number of questions you ask.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. When you create a survey, you want to be intentional about the number of questions you ask.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Source: Blueconic, MarTech Conference. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121