Circle Studio

NOVEMBER 23, 2021

Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. Look for their production quality to increase in 2022, bringing a broadcast quality to the format by taking a cue from TV production and applying it to the virtual environment. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

JUNE 28, 2018

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. At our conference tables and talks. They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Good luck with that.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. They don't just broadcast. These comments were definitely directed toward B2C marketers.

Twitter 148

Twitter CRM Business Paid Search Agency 148