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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. trillion in annual global productivity. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

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The Best Medical Conference Apps [2024]

SpotMe Blog

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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HubSpot announces enhancements to CRM

Martech

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. CRM enhancements. Doubling down on CRM. “For me, I’d rather double down on the term CRM,” he said.

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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. But this is just scratching the surface for email.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

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CASE STUDY: Lead Capture for Speakers & Conferences

Lead Liaison

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. It was almost sold out with 63 people attending in person.