Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Martech
MARCH 19, 2024
” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. trillion in annual global productivity. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways.
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