Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. Event activity data. Third-party data.

Top of Funnel 102

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Bluetext

AUGUST 27, 2021

Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. While CES is planning in-person for vaccinated attendees, plans for other events run the gamut. Re-imagine your traditional event approach.

Conference 26

Conference Personalization Lead Ranking PR 26

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

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Trade Show Work Management Planning Paid Search Agency 96

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 102

Account Based Marketing ABM Campaigns Paid Search Agency 102

Vidyard

MARCH 3, 2014

When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline. What are they most interested in? What can I say to get them even more interested?

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals. Reviews G2 Score: 4.7 (127

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Enterprise Management Work Management Marketing Management Budget Programs 52

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product. The Launch.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips. Oracle Marketing Cloud. Salesforce Pardot. “At InsightSquared.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Lead Forensics

NOVEMBER 21, 2023

The upcoming 28th session of the Conference of the Parties ( COP28 ) is set to be a pivotal moment in the global climate conversation. The demand for sustainable products and practices is poised to surge, compelling B2B companies to innovate or risk obsolescence. Opportunities for B2B Companies With challenges come opportunities.

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Paid Search Agency Companies B2B Work Management 52

SpotMe Blog

JULY 28, 2023

But they’re still using an event platform to help with things like event marketing, registration, onsite check-in and badging, engagement, and post-event follow-up. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

APRIL 28, 2015

So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Marketing Insider Group

SEPTEMBER 3, 2013

The Problem in Brief : Organizations create content is a dispersed structure often resulting in multiple pieces of content being created by multiple areas of the company with little awareness that other content objects existed or were in production. Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Optimizing face-to-face conversations at trade shows.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Bluetext

NOVEMBER 30, 2022

So far in this series, we have examined PLG as a concept, how it can be cross functionally implemented and why – when done right – it can be the right go-to-market strategy for your business. Acquisition: First thing’s first – you have to drive users to the product. Stickiness: The rate at which users return to the product.

Churn Rate 26

Churn Rate Lead Ranking Cross-Selling Marketing Analytics Tools 26

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Where do you find your inspiration for the next big thing in marketing? And, where do you meet other innovative marketers? But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Team Attendify: Tell me a bit about the Empower conference.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Biznology

APRIL 13, 2020

And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Let’s look at a few of these new tools that marketers can use to drive booth traffic, engage with customers at the event, and follow up effectively to close sales.

Trade Show 163

Trade Show Product Planning Intent Data 163

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits? Image of Timmy Ham courtesy of Find Your Influence.

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. The Products. Here’s the remarkable story of Mark Granovsky and G2Planet.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

SpotMe Blog

SEPTEMBER 1, 2022

It, therefore, allows your CRM software and event management software to link with your virtual event platform. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Conference.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

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Paid Search Agency Advertising Agencies Content Marketing CMS Development 306

SpotMe Blog

DECEMBER 27, 2022

But did you know that you can orchestrate and manage so many aspects of your events using your pharma CRM? In this article, we’ll show you exactly how you can make excellent use of your pharma CRM to manage events from start to finish. 5 event management-related things you can do with your pharma CRM.

CRM 52

CRM Work Management Marketing Management Allocation 52

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Adobe Experience Cloud Blog

AUGUST 15, 2011

But before you print out your conference badge and grab your lead scanner, make sure you’re ready. Not only does this decrease your productivity, it cuts the amount of real estate you have to hold decent conversations with prospects. You want to have at least one product superstar there to field product and technical questions.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

SpotMe Blog

JUNE 29, 2023

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. How much do companies spend on pharma marketing? Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 63

Top of Funnel Enterprise Management Budget Programs CMO 63

Sage Marketing

OCTOBER 18, 2023

One of the most critical aspects of building a successful startup is crafting effective marketing strategies that can help you gain visibility, attract customers, and drive growth. Without marketing no one will know about the innovative solution you invented, and no one will know its benefits and capabilities.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Televerde

JUNE 15, 2021

It can motivate them to learn more about your products and services or convince them to purchase. Obtaining first-person market research and persona development research services from companies such as Televerde can help you beat your competitors. These people are unaware they need your products or services. Checklists.

CMS Development 81

CMS Development Demand Advertising Channels Sales Qualified Leads 81

Heinz Marketing

OCTOBER 22, 2018

It integrates with CRM. She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. We’re leaving the Gartner Conference, popping home, packing a bag, and then going back to the game. Of course, marketing automation is integrated. I am, Matt.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Hubspot

MAY 1, 2017

You and your sales team want to sell your product or service -- not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That's why using a Customer Relationship Management System -- also known as a CRM -- is essential. That's why the HubSpot CRM is completely free. Check out the HubSpot CRM Now.

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Marketing Automation Services Budget Programs Work Management Tools 78