Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The stats back this up. Product comparisons & reviews. Same with golf balls, glow sticks, and iPhones. Personalized videos. Marketing emails with embedded videos. Unboxing videos (if you sell a physical product).

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Hubspot

APRIL 22, 2020

According to Think with Google , 85% of teenagers within Gen Z use YouTube to regularly find content while 80% of Gen Z says YouTube videos have successfully taught them about something. To learn more about how to cater your campaigns to Gen Z as compared to millennials , check out this comparison piece.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. Why do those stats matter? Don’t forget, like, comment, subscribe to our YouTube channel ! Thanks for joining us!

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Optinmonster

JULY 9, 2021

This guide will give you a detailed comparison of Shopify vs. WooComerce so you’ll know exactly what each platform has to offer. Since this is a detailed comparison of Shopify vs WooCommerce, here’s a quick table of contents you can use to find the section that interests you the most: Overview: Shopify vs WooCommerce. Highlights.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

nDash

NOVEMBER 13, 2018

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Gender comparisons show online females are 38% more likely to use Instagram over men (26%). Mobile devices account for more than half of all YouTube views.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. Here are some comparisons: Moz evaluates ~26% (March 2020), SEMrush ~11%, Rankranger ~16% (only Video Carousel), Searchmetrics 60-65%. What keywords trigger video results?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! People don’t only use their smartphones to shop online, but 65% check for price comparisons while they’re physically shopping in a store. They spend the most time scrolling through Instagram and watching YouTube videos.

Statistics 75

Statistics eCommerce Mobile Marketing User-Generated Content 75

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

Social Media 100

Social Media Vendors Media B2B 100

Digital B2B Marketing

APRIL 16, 2012

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Sprout Social

AUGUST 1, 2019

Stats by page. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Facebook Stats by Page. What this section shows: A performance comparison across the different Facebook pages you manage. Stats by Page. Here’s a breakdown of what shows on your report: Activity overview.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it. Additional validation includes the relative comparison of influencers to other influencers.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Moz

FEBRUARY 25, 2020

I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. The only direct comparison to 2013 is the position #1 row, and you can see that every metric increased, some substantially. Is the #1 listing on Google being pushed even farther down the page?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

MARCH 18, 2020

how you’ll share your progress growth over time through a report — typically, either in the form of a snapshot or a comparison of stats in a given time period). Time frame (weekly, monthly, quarterly, yearly, campaign start to end). Progress growth (i.e. Tweet Deck. Tweet Deck is an analytics tool used for Twitter.

Social Media 100

Social Media Analytics Media Work Management 100

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Outbrain

AUGUST 30, 2021

Mix it up with other channels, such as native ads, YouTube marketing, or local advertising channels, if you are a local-based business. Digital campaigns can and should be closely monitored, and their performance analyzed in comparison to the targets you set and industry benchmarks. Don’t just run social media ads.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . This is the comparison step. Modern B2B Buyers and the Big Shift in Behavior.

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. They are popular for B2B landing pages in particular because of the subject-matter complexity in comparison to ecommerce.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Try and share some of these videos on YouTube and Dailymotion with a return link to your Shopify store ! On your Shopify admin panel, head over to ‘ Products.’. Click on ‘ Add Media.’

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website.

Marketing Automation Services 88

Marketing Automation Services Budget Programs Tools Work Management 88

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

MAY 17, 2013

I''m looking into some flights to Ireland (I''m a sufferer of the most debilitating form of wanderlust), and I''m using the flight comparison engine Hipmunk to find a flight. This post is full of gratuitous cuteness. Here''s why. I used to use a couple other ones, but the Hipmunk chipmunk is just so cute it''s paralyzing.

Brand Identity 28

Brand Identity Branding Comparison Stats 28

Optinmonster

OCTOBER 24, 2019

You also get features like customizable themes, 5 images per product, and real-time stats. In comparison to Shopify, Wix offers a whole lot more variety in its plans. Follow us on YouTube , Facebook , and Twitter ! The post 10 Best Shopify Alternatives (In-Depth Comparison) appeared first on OptinMonster.

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Vendor comparison. Product comparison. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 11, 2023

With this report, you can view Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and TikTok metrics to better understand the impact of your social efforts. You can see how many shareable or internal stories were active each day along with a comparison to the previous month. Executive dashboard.

Social Media 128

Social Media Template Media Brand Identity 128

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. And much more. Twitter Tools and Reviews.

Twitter 100

Twitter Stats Tools Tips 100

Marketing Insider Group

MARCH 4, 2020

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. One-off ad campaigns supported online with references to their TV and print ads.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Single Grain

MAY 12, 2020

In comparison, the concept of regularly rolling out fresh, unique video content is a daunting prospect. YouTube celebrities, athletes and influential entrepreneurs have been doing this for years. How else can you explain the incredible fame and fortune that many young women have attained with make-up tutorials on YouTube?

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Whale Pages

MARCH 4, 2020

Again, begin by chasing highly relevant search terms and creating content around those search terms in video format (YouTube is the world’s second largest search engine). Likewise, this video shows up in YouTube in the #1 position for that search term. Next Up: Data, Stats & Tools . Notice these interesting results.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

Scoop.it

NOVEMBER 22, 2022

In their comprehensive buyer’s guide, Sleep Junkie offers detailed side-by-side comparisons and reviews of the best adjustable beds in one place so that customers can easily see how each product stacks up against the other contenders. Source: YouTube. Here are some tips on how to make your awareness-stage content more appealing: 1.

Content 85

Content Lead Scoring Lead Ranking Sales Qualified Leads 85

Content Marketing Institute

DECEMBER 24, 2018

A constant YouTube viewer, Tina’s daughter is not unique, particularly for her generation. Though we may know about YouTube, do we really know how to get our content discovered (and watched)? Tim Schmoyer, CEO of Video Creators, offered some insight in his Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Top of Funnel 89

Top of Funnel Content Marketing Planning Click Rate 89

Convince & Convert

APRIL 29, 2014

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. This is a very bad idea! The Parable.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167