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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. And now, the stats! MediaPost ).

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Social Media Advertising Statistics. Gender comparisons show online females are 38% more likely to use Instagram over men (26%). Social Media Advertising Statistics.

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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others.

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How to Boost Organic Traffic Using your Existing Videos

Outbrain

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. When marketers talk about video, it’s usually in the context of social media or paid video advertising. Video is expected to make up 82% of internet traffic by 2022.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Why Social Media Matters for B2B Vendors

Webbiquity

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

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Facebook Advertising: Your Secret Weapon for Customer Acquisition

Porch Group Media

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Hootsuite). Who’s using Facebook?